We believe in the
power of simplicity

At Siegel+Gale, we own it, defend it and live it.
We’re a global brand strategy, design and experience
firm. With unlimited imagination and dedication to
the facts, we build brands that cut through the clutter
and deliver on promises—to better enable success
and unlock growth.

How does simplicity pay?

Simplicity performs

Since 2009, a stock portfolio comprised of the publicly
traded simplest brands in our Global Top 10 has
outperformed the major indexes.

Simplicity builds loyalty

78% of consumers are more likely to recommend a brand
because it provides simpler experiences and communications.

Simplicity earns a premium

64% of consumers are willing to pay more for simpler experiences.

How much does complexity cost?

$780 Billion is the amount of money brands are leaving on the
table when they don’t simplify

What do simple brand experiences have in common?

They are easy to understand, transparent and honest, innovative and fresh and useful.

What's on your mind?