Some of our latest thinking
As creatives and brand-builders, we thrive when tackling complexity. It brings constant change and new challenges. It's a geyser of inspiration; fuel for creativity and wild ideas. And while we play in complexity, we trade in simplicity. It is the tried-and-true way to create value. It is at the heart of building trust. And it is needed now more than ever.
Katie Conway + Christie Ryan
November 2024
S+G Blog
Dare to Simplify: a dare to embrace brand simplicity in the face of the unknown
As creatives and brand-builders, we thrive when tackling complexity. It brings constant change and new challenges. It's a geyser of inspiration; fuel for creativity and wild ideas. And while we play in complexity, we trade in simplicity. It is the tried-and-true way to create value. It is at the heart of building trust. And it is needed now more than ever.
Katie Conway + Christie Ryan
November 2024
More ideas
Simple is smartSkip the AI press releases. Start small, focus on results and build capability before scaling. The winners aren't talking because they're too busy transforming AI into a real competitive advantage—not a headline.
Jenna Isken
November 2024
S+G Blog
The anti-hype AI playbook: what marketing leaders aren’t talking about
Skip the AI press releases. Start small, focus on results and build capability before scaling. The winners aren't talking because they're too busy transforming AI into a real competitive advantage—not a headline.
Jenna Isken
November 2024
The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed attitude toward large acquisitions. In contrast, the Lina Khan-led FTC adopted a notoriously skeptical stance toward corporate mergers perceived as reducing market competition. The incoming administration's outlook will reshape the corporate restructuring landscape.
Howard Belk
November 2024
S+G Blog
Navigating brand management in the current era of corporate spin-offs: a guide for CMOs
The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed attitude toward large acquisitions. In contrast, the Lina Khan-led FTC adopted a notoriously skeptical stance toward corporate mergers perceived as reducing market competition. The incoming administration's outlook will reshape the corporate restructuring landscape.
Howard Belk
November 2024
Brian Rafferty, Global Director, Business Analytics & Insights, delves into how small-format stores can excel in delivering simplicity.
Brian Rafferty
November 2024
Media Mentions
The great small-format store experiment – brand boon or bust for retailers?
Brian Rafferty, Global Director, Business Analytics & Insights, delves into how small-format stores can excel in delivering simplicity.
Brian Rafferty
November 2024
As creatives and brand-builders, we thrive when tackling complexity. It brings constant change and new challenges. It's a geyser of inspiration; fuel for creativity and wild ideas. And while we play in complexity, we trade in simplicity. It is the tried-and-true way to create value. It is at the heart of building trust. And it is needed now more than ever.
Katie Conway + Christie Ryan
November 2024
S+G Blog
Dare to Simplify: a dare to embrace brand simplicity in the face of the unknown
As creatives and brand-builders, we thrive when tackling complexity. It brings constant change and new challenges. It's a geyser of inspiration; fuel for creativity and wild ideas. And while we play in complexity, we trade in simplicity. It is the tried-and-true way to create value. It is at the heart of building trust. And it is needed now more than ever.
Katie Conway + Christie Ryan
November 2024
Unite or become irrelevant, says Global Group Director, Brand Experience, Jenna Isken.
Jenna Isken
October 2024
Media Mentions
Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship
Unite or become irrelevant, says Global Group Director, Brand Experience, Jenna Isken.
Jenna Isken
October 2024
Gen X, Millennials and Gen Z are set to inherit $84 trillion in assets. As wealth shifts hands, wealth management firms will need to shift how they go to market to engage desirable new investors and capitalize on the “great wealth wave.” Associate Strategy Director, Elizabeth Rodriguez examines how wealth management firms can re-evaluate their brand and innovation strategy to feel a little less complicated and reach new investors.
Elizabeth Rodriguez
October 2024
S+G Blog
Greatest wealth transfer in history will create brand challenges for wealth manager
Gen X, Millennials and Gen Z are set to inherit $84 trillion in assets. As wealth shifts hands, wealth management firms will need to shift how they go to market to engage desirable new investors and capitalize on the “great wealth wave.” Associate Strategy Director, Elizabeth Rodriguez examines how wealth management firms can re-evaluate their brand and innovation strategy to feel a little less complicated and reach new investors.
Elizabeth Rodriguez
October 2024
A brand experience philosophy is the overarching strategy behind creating meaningful experiences that differentiate the brand from competitors. It works alongside the business strategy, helping the company achieve its goals by deploying a plan that fosters emotional connections with customers and builds loyalty.
Patrick Kampff
October 2024
S+G Blog
Brand promises, delivered: the philosophy within
A brand experience philosophy is the overarching strategy behind creating meaningful experiences that differentiate the brand from competitors. It works alongside the business strategy, helping the company achieve its goals by deploying a plan that fosters emotional connections with customers and builds loyalty.
Patrick Kampff
October 2024
S+G Blog
Adswerve: Move fearlessly forward
We speak with our practitioners about our brand identity work for Adswerve, the award-winning data, media and tech consultancy and leading Google and Adobe partner.
Siegel+Gale
September 2024
S+G Blog
Adswerve: Move fearlessly forward
We speak with our practitioners about our brand identity work for Adswerve, the award-winning data, media and tech consultancy and leading Google and Adobe partner.
Siegel+Gale
September 2024
For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-suiters that the pay-off to a ‘rebrand’ will not be in the next quarter, but over the course of quarters, and then over years. Philip Davies, President, EMEA, explores how to take the C-suite from cynics to converts.
Philip Davies
August 2024
S+G Blog
Managing the C-suite for a brand-building strategy
For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-suiters that the pay-off to a ‘rebrand’ will not be in the next quarter, but over the course of quarters, and then over years. Philip Davies, President, EMEA, explores how to take the C-suite from cynics to converts.
Philip Davies
August 2024
Media Mentions
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
August 2024
Media Mentions
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
August 2024