Our recent rebranding work for West Coast client GlobalFoundries was covered in both Transform and BrandNew. In Adweek, Margaret Molloy commented on the shift in how many affluent shoppers are redefining luxury; Chris Lehtonen weighed in on brands funding anti-LGTBQ+ lawmakers; and Sandra Habib discussed why viral trends are a chance to reinvigorate brands with younger generations. Mel McShane spoke to Morning Consult about why brands need to start from the inside when it comes to Pride campaigns. In a byline for The Drum, Liz Olsen shared ways on how to convert Gen Z consumers into powerful brand advocates. Derrick Mead penned a piece for MediaPost about how brands can use key messaging elements to prepare for Juneteenth outreach next year. In a profile for Authority Magazine, Jared Fink offered ways brands can create compelling customer experiences. In a byline for Multichannel Merchant, Victoria Kurzweg investigated how brand-building can create digital brand worlds that span multiple realities + evolve into the future. Jason Cieslak spoke with AdAge about marketers needing to be inventive in finding ways to bring the Olympics, and their role in it, to people—not the other way around. On The JUST Branding Podcast, Scott Buschkuhl discusses designing for humans. And Brian Rafferty spoke to the ANA about consumer brands expanding efforts to diversify their portfolios and why it’s crucial to understand where a brand can and cannot stretch.
‘The Birkin Houdini’ Worked His Hermes Magic and Conjured These Elegant Espadrilles
Adweek – June 3, 2021
Morning Consult – June 10, 2021
Inspirational Women: Sophie Lutman | Executive Creative Director, Siegel+Gale
We Are the City – June 14, 2021
How Connected Tech Can Help Throughout the Customer Journey
Raconteur – June 14, 2021
HC+O News – June 14, 2021
Are You Ready for Generation Z?
The Drum – June 16, 2021
No Juneteenth Messaging This Year? How to Get Ready for 2022
MediaPost – June 21, 2021
Adweek – June 25, 2021
Is There a More Holistic Way of Diagnosing Your Brand’s Online Communication
The Drum – June 29, 2021
Jared Fink of Siegel+Gale: 5 Things a Business Should Do to Create a Wow Customer Experience
Authority Magazine – July 1, 2021
This Viral Beer Poster Trend Shows Why Marketers Should Pay Attention to TikTok
Adweek – July 1, 2021
Brands Crank Up Efforts to Diversify Their Product Portfolios
ANA – July 2, 2021
Jared Fink of “Siegel+Gale”: Captivating
Thrive Global – July 5, 2021
5 Things Brands Show Know to Prepare for the Olympics
Ad Age – July 7, 2021
Why M&As Are Back with a Bang
Raconteur – July 9, 2021
Beyond Pride: Brands Must Balance Public Support with Meaningful Action
PR Week – July 15, 2021
GlobalFoundries New Brand Design by Siegel+Gale
We and the Color – July 19, 2021
Siegel+Gale Unveils New Visual Identity for Chip Production Company
Transform Magazine – July 21, 2021
New Logo and Identity for GlobalFoundries by Siegel+Gale
Under Consideration/Brand New – July 21, 2021
Fashion’s Evolving Approach to the Olympics
Business of Fashion – July 22, 2021
Unlearn Podcast – July 22, 2021
Your Brand World Amid Virtual Worlds
Multichannel Merchant – July 26, 2021
Tabreed: Creating An Essential Services Brand
Brandberries – July 26, 2021
Secrets Hiding in These Famous Logos
MSN Money – July 29, 2021
Fernando Machado’s Next Marketing Challenge Is Saving Activision Blizzard’s Reputation
Ad Age – August 5, 2021
Strategic Connections: Keep It Simple
Wisconsin Bankers Association – August 6, 2021
Morning Consult – August 10, 2021
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
Morning Consult – August 13, 2021
Uncovering your visual identity – simply standing out from the crowd
Startups Magazine – August 16, 2021
Legends of Sales & Marketing Podcast
People.ai – August 17, 2021
JUST Branding Podcast – August 25, 2021
With delta variant and rising COVID-19 cases, brands recommit to vaccination campaigns
Digiday – August 26, 2021
Art, authenticity and non-fungible tokens
The Drum – August 27, 2021
