Some of our latest thinking
The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed attitude toward large acquisitions. In contrast, the Lina Khan-led FTC adopted a notoriously skeptical stance toward corporate mergers perceived as reducing market competition. The incoming administration's outlook will reshape the corporate restructuring landscape.
Howard Belk
January 2025
S+G Blog
Navigating brand management in the current era of corporate spin-offs: a guide for CMOs
The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed attitude toward large acquisitions. In contrast, the Lina Khan-led FTC adopted a notoriously skeptical stance toward corporate mergers perceived as reducing market competition. The incoming administration's outlook will reshape the corporate restructuring landscape.
Howard Belk
January 2025
More ideas
Simple is smart
S+G Blog
International Women’s Day 2025
As International Women's Day 2025 approaches, Siegel+Gale celebrates the incredible women in our extended network.
Siegel+Gale
March 2025
S+G Blog
International Women’s Day 2025
As International Women's Day 2025 approaches, Siegel+Gale celebrates the incredible women in our extended network.
Siegel+Gale
March 2025
As London awaits the retailer’s new flagship store on Oxford Street, a pop-up celebrating the brand’s blue bag demonstrates how everyday items can take on new status – in the right hands
Patrick Kampff
March 2025
Media Mentions
IKEA’s new pop-up is a masterclass in celebrating a cultural icon
As London awaits the retailer’s new flagship store on Oxford Street, a pop-up celebrating the brand’s blue bag demonstrates how everyday items can take on new status – in the right hands
Patrick Kampff
March 2025
Media Mentions
Experience pays: the new marketing math
In today’s landscape, brand growth isn’t just about stacking up impressions; it’s about crafting experiences that forge real connections and ripple across audiences. Jenna Isken, Global Group Director of Brand Experience, explains how prioritizing meaningful interactions over vanity metrics unlocks exponential impact—turning customer loyalty into a force that fuels unstoppable momentum.
Jenna Isken
February 2025
Media Mentions
Experience pays: the new marketing math
In today’s landscape, brand growth isn’t just about stacking up impressions; it’s about crafting experiences that forge real connections and ripple across audiences. Jenna Isken, Global Group Director of Brand Experience, explains how prioritizing meaningful interactions over vanity metrics unlocks exponential impact—turning customer loyalty into a force that fuels unstoppable momentum.
Jenna Isken
February 2025
Media Mentions
How Lidl is redefining loyalty, one pint at a time
Lidl is integrating a pub into one of its Northern Ireland stores. It is a strategy that could boost brand loyalty and change the way supermarkets think about engaging with their customers
Patrick Kampff
February 2025
Media Mentions
How Lidl is redefining loyalty, one pint at a time
Lidl is integrating a pub into one of its Northern Ireland stores. It is a strategy that could boost brand loyalty and change the way supermarkets think about engaging with their customers
Patrick Kampff
February 2025
Media Mentions
Go big or go home: how brands showed up at Super Bowl LIX
Whether it was extraterrestrial mascots or self-deprecating humor, our experts, Jenna Isken, Lisa Kane, and Amy Chen, weigh in on the ads from Super Bowl LIX.
Siegel+Gale
February 2025
Media Mentions
Go big or go home: how brands showed up at Super Bowl LIX
Whether it was extraterrestrial mascots or self-deprecating humor, our experts, Jenna Isken, Lisa Kane, and Amy Chen, weigh in on the ads from Super Bowl LIX.
Siegel+Gale
February 2025
S+G Blog
The 10 pitfalls of naming
From rushing the naming process to falling in love with a name before it's vetted, the pitfalls of naming can derail even the best ideas. Lea Chu, Group Director, Naming, shows how to avoid the most common perils and land on a name that truly stands out.
Siegel+Gale
January 2025
S+G Blog
The 10 pitfalls of naming
From rushing the naming process to falling in love with a name before it's vetted, the pitfalls of naming can derail even the best ideas. Lea Chu, Group Director, Naming, shows how to avoid the most common perils and land on a name that truly stands out.
Siegel+Gale
January 2025
For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the stakes—financial and professional—are immense, and the rise and fall of iconic global brands evoke consternation, nostalgia and cautious optimism. Who says non-fiction can’t stir the soul?
Howard Belk
January 2025
S+G Blog
The United States Steel drama: How branding can forge a unified future
For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the stakes—financial and professional—are immense, and the rise and fall of iconic global brands evoke consternation, nostalgia and cautious optimism. Who says non-fiction can’t stir the soul?
Howard Belk
January 2025
The world feels more complex than ever right now. There’s more choice, more speed and customer journeys are more convoluted. For brands, there are more opportunities to reach new markets, diversity portfolios and expand into new categories. But that proliferation can come at a cost. Too often clarity is eroded, confusion sets in and the compelling central idea that gave brands their appeal gets lost.
Siegel+Gale
January 2025
S+G Blog
The secret to simplicity in brand transformation
The world feels more complex than ever right now. There’s more choice, more speed and customer journeys are more convoluted. For brands, there are more opportunities to reach new markets, diversity portfolios and expand into new categories. But that proliferation can come at a cost. Too often clarity is eroded, confusion sets in and the compelling central idea that gave brands their appeal gets lost.
Siegel+Gale
January 2025
That slick website you just launched? It's already causing your users actual pain. Not because your tech stack is outdated or your content is stale but because AI has fundamentally rewired how humans process digital experiences.
Jenna Isken
January 2025
S+G Blog
Your users’ brains are being rewired (and your website is giving them a headache)
That slick website you just launched? It's already causing your users actual pain. Not because your tech stack is outdated or your content is stale but because AI has fundamentally rewired how humans process digital experiences.
Jenna Isken
January 2025
The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed attitude toward large acquisitions. In contrast, the Lina Khan-led FTC adopted a notoriously skeptical stance toward corporate mergers perceived as reducing market competition. The incoming administration's outlook will reshape the corporate restructuring landscape.
Howard Belk
January 2025
S+G Blog
Navigating brand management in the current era of corporate spin-offs: a guide for CMOs
The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed attitude toward large acquisitions. In contrast, the Lina Khan-led FTC adopted a notoriously skeptical stance toward corporate mergers perceived as reducing market competition. The incoming administration's outlook will reshape the corporate restructuring landscape.
Howard Belk
January 2025