Media Mentions
What being consumer-led means for businesses in 2022
This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching … Continued
Ben Osborne
April 2022
Media Mentions
What being consumer-led means for businesses in 2022
This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching … Continued
Ben Osborne
April 2022
Future of Branding
Future of Branding: International Women’s Day 2022
On Monday, March 7, I had the honor of hosting a panel for International Women’s Day (IWD), which is celebrated the world over on March 8. This was Siegel+Gale’s ninth … Continued
Margaret Molloy
March 2022
Future of Branding
Future of Branding: International Women’s Day 2022
On Monday, March 7, I had the honor of hosting a panel for International Women’s Day (IWD), which is celebrated the world over on March 8. This was Siegel+Gale’s ninth … Continued
Margaret Molloy
March 2022
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the massive role brands and marketing can play as we #BreakTheBias and strive for gender equity.
March 2022
Broadcast
CMO Panel: International Women’s Day 2022
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the massive role brands and marketing can play as we #BreakTheBias and strive for gender equity.
March 2022
Ben Osborne, our Head of Insights, was joined by Philip Davies, our President, EMEA, for a conversation on fact-based branding.
February 2022
Broadcast
Unlocking Brand: Measurement over Management
Ben Osborne, our Head of Insights, was joined by Philip Davies, our President, EMEA, for a conversation on fact-based branding.
February 2022
Margaret Molloy, our Global CMO, hosted a conversation with six global marketing executives and a special guest that explored how brands can authentically celebrate Black History Month and consistently cultivate inclusive storytelling.
February 2022
Broadcast
CMO Panel: Black Leadership + Inclusive Storytelling
Margaret Molloy, our Global CMO, hosted a conversation with six global marketing executives and a special guest that explored how brands can authentically celebrate Black History Month and consistently cultivate inclusive storytelling.
February 2022
This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. … Continued
Aaron Hall
February 2022
Media Mentions
By playing a long game, the Commanders scored big with their rebrand
This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. … Continued
Aaron Hall
February 2022
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Siegel+Gale
February 2022
Media Mentions
Organic Retail: Ten steps to consider for modern retail brands to win
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Siegel+Gale
February 2022
“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.
Siegel+Gale
February 2022
Research
In their words: Healthcare looking to the future
“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.
Siegel+Gale
February 2022
We are operating at a time when the customer has tremendous power. Customers are equipped with more access, knowledge, choice and voice over the brands with which they interact. They are more informed, connected and influential over any touchpoint. If an experience is not meeting expectations, they can share that story to the world to affect the brand’s standing in the minds of the market. One way to retain—and win customers—is to lead with a holistic and signature customer experience approach.
Siegel+Gale
January 2022
S+G Blog
The customer (experience) is always right
We are operating at a time when the customer has tremendous power. Customers are equipped with more access, knowledge, choice and voice over the brands with which they interact. They are more informed, connected and influential over any touchpoint. If an experience is not meeting expectations, they can share that story to the world to affect the brand’s standing in the minds of the market. One way to retain—and win customers—is to lead with a holistic and signature customer experience approach.
Siegel+Gale
January 2022