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This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching … Continued

Ben Osborne

Media Mentions

What being consumer-led means for businesses in 2022

This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching … Continued

Ben Osborne

On Monday, March 7, I had the honor of hosting a panel for International Women’s Day (IWD), which is celebrated the world over on March 8. This was Siegel+Gale’s ninth … Continued

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: International Women’s Day 2022

On Monday, March 7, I had the honor of hosting a panel for International Women’s Day (IWD), which is celebrated the world over on March 8. This was Siegel+Gale’s ninth … Continued

Margaret Molloy

Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the massive role brands and marketing can play as we #BreakTheBias and strive for gender equity.

CMO Panel

Siegel+Gale's Global CMO, Margaret Molloy, on a video call with 6 female marketing leaders for international women's day 2022

Broadcast

CMO Panel: International Women’s Day 2022

Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the massive role brands and marketing can play as we #BreakTheBias and strive for gender equity.

CMO Panel

A gardener holding out a small potted plant above many other plants in a garden, agricultural science company Syngenta.

SMPL Q+A

Syngenta

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Senior Designer James Snook about our work with the world’s … Continued

Siegel+Gale

A gardener holding out a small potted plant above many other plants in a garden, agricultural science company Syngenta.

SMPL Q+A

Syngenta

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Senior Designer James Snook about our work with the world’s … Continued

Siegel+Gale

Ben Osborne, our Head of Insights, was joined by Philip Davies, our President, EMEA, for a conversation on fact-based branding.

Brand Research

Siegel+Gale's President for EMEA, Philip Davies, and Director of Insights for EMEA, Ben Osborne on customer engagement

Broadcast

Unlocking Brand: Measurement over Management

Ben Osborne, our Head of Insights, was joined by Philip Davies, our President, EMEA, for a conversation on fact-based branding.

Brand Research

Margaret Molloy, our Global CMO, hosted a conversation with six global marketing executives and a special guest that explored how brands can authentically celebrate Black History Month and consistently cultivate inclusive storytelling.

CMO Panel

Siegel+Gale's Global CMO, Margaret Molloy, and 7 marketing leaders on Black Leadership and Inclusive Storytelling

Broadcast

CMO Panel: Black Leadership + Inclusive Storytelling

Margaret Molloy, our Global CMO, hosted a conversation with six global marketing executives and a special guest that explored how brands can authentically celebrate Black History Month and consistently cultivate inclusive storytelling.

CMO Panel

This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. … Continued

Aaron Hall

Terry McLaurin of the Washington Commanders wearing the newly designed jersey after the rebrand of the football team

Media Mentions

By playing a long game, the Commanders scored big with their rebrand

This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. … Continued

Aaron Hall

After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?

Siegel+Gale

Luxury brand, Off-White, modular approach to the retail experiences with a white, a black, and a brown purse on display

Media Mentions

Organic Retail: Ten steps to consider for modern retail brands to win

After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?

Siegel+Gale

“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.

Siegel+Gale

Research

In their words: Healthcare looking to the future

“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.

Siegel+Gale

We are operating at a time when the customer has tremendous power. Customers are equipped with more access, knowledge, choice and voice over the brands with which they interact. They are more informed, connected and influential over any touchpoint. If an experience is not meeting expectations, they can share that story to the world to affect the brand’s standing in the minds of the market. One way to retain—and win customers—is to lead with a holistic and signature customer experience approach.

Siegel+Gale

Happy shopper holding multiple shopping bags, creating a great customer experience

S+G Blog

The customer (experience) is always right

We are operating at a time when the customer has tremendous power. Customers are equipped with more access, knowledge, choice and voice over the brands with which they interact. They are more informed, connected and influential over any touchpoint. If an experience is not meeting expectations, they can share that story to the world to affect the brand’s standing in the minds of the market. One way to retain—and win customers—is to lead with a holistic and signature customer experience approach.

Siegel+Gale