Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.
Brian Rafferty
January 2022
Media Mentions
From premium products to premium experiences, consumers want radical simplicity
Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.
Brian Rafferty
January 2022
Media Mentions
Five minutes with: Sophie Lutman on removing complexity
Leaders can come in all shapes and sizes - including bright and colorful creative ones. The born-and-raised Londoner, Sophie Lutman, has forged a career out of creativity that spans over 25 years. In various creative director roles, Lutman has worked with the likes of BBC, Telefonica, Capgemini, Credit Suisse, Deloitte, and EY, to bring their ideas to life. Months before the pandemic swept the UK and changed our working lives for good, she joined Siegel+Gale to head up its EMEA creative division. Like most leaders, her latest challenge has been guiding her team through the new challenges that working from home brings, including its limitations to collaborating on client briefs and stifling creativity.
Sophie Lutman
December 2021
Media Mentions
Five minutes with: Sophie Lutman on removing complexity
Leaders can come in all shapes and sizes - including bright and colorful creative ones. The born-and-raised Londoner, Sophie Lutman, has forged a career out of creativity that spans over 25 years. In various creative director roles, Lutman has worked with the likes of BBC, Telefonica, Capgemini, Credit Suisse, Deloitte, and EY, to bring their ideas to life. Months before the pandemic swept the UK and changed our working lives for good, she joined Siegel+Gale to head up its EMEA creative division. Like most leaders, her latest challenge has been guiding her team through the new challenges that working from home brings, including its limitations to collaborating on client briefs and stifling creativity.
Sophie Lutman
December 2021
SMPL Q+A
athenahealth: Creating connections
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.
Siegel+Gale
January 2022
SMPL Q+A
athenahealth: Creating connections
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.
Siegel+Gale
January 2022
Future of Branding
Future of Branding: CMOs on Corporate Public Boards
On November 16, I hosted a Future of Branding panel where along with six CMOs, we unraveled the mystery of CMOs and corporate governance. We were also joined by a special guest, Richard Sanderson, Marketing, Communications & Sales Practice Leader, Spencer Stuart. Together we explored the unique value a CMO brings to a public board, managing multiple commitments, diversifying the makeup of boards and how serving on a public board can inform a CMO's day job, ultimately benefiting the brands they lead.
Margaret Molloy
November 2021
Future of Branding
Future of Branding: CMOs on Corporate Public Boards
On November 16, I hosted a Future of Branding panel where along with six CMOs, we unraveled the mystery of CMOs and corporate governance. We were also joined by a special guest, Richard Sanderson, Marketing, Communications & Sales Practice Leader, Spencer Stuart. Together we explored the unique value a CMO brings to a public board, managing multiple commitments, diversifying the makeup of boards and how serving on a public board can inform a CMO's day job, ultimately benefiting the brands they lead.
Margaret Molloy
November 2021
Our global CMO, Margaret Molloy, hosts a conversation with six global marketing leaders/board members and a leading headhunter for a conversation on marketing's place in the boardroom.
November 2021
Broadcast
CMO Panel: CMOs on Corporate Public Boards
Our global CMO, Margaret Molloy, hosts a conversation with six global marketing leaders/board members and a leading headhunter for a conversation on marketing's place in the boardroom.
November 2021
Media Mentions
What to keep in mind when revamping DEI strategies
DEI needs to be woven into the fabric of your communications every day. The question, then, is how to make that happen? It requires returning to the language of your core business strategy and reading again … very, very closely.
Derrick Mead
November 2021
Media Mentions
What to keep in mind when revamping DEI strategies
DEI needs to be woven into the fabric of your communications every day. The question, then, is how to make that happen? It requires returning to the language of your core business strategy and reading again … very, very closely.
Derrick Mead
November 2021
Media Mentions
The power and importance of inclusive storytelling
Balancing authenticity and action is difficult. One action often outweighs the other, resulting in a disparity that negatively affects people and brand purpose. I offer three imperatives that marketers and other business leaders can implement to authentically and actionably appeal to Hispanic consumers.
Margaret Molloy
November 2021
Media Mentions
The power and importance of inclusive storytelling
Balancing authenticity and action is difficult. One action often outweighs the other, resulting in a disparity that negatively affects people and brand purpose. I offer three imperatives that marketers and other business leaders can implement to authentically and actionably appeal to Hispanic consumers.
Margaret Molloy
November 2021
Media Mentions
How to localize your global brand
ith most major cities now awash with the same multinational brand names, the local feel of many urban thoroughfares has all but disappeared. Still, the sense of familiarity that comes along with the classic Italian restaurant, or well-known Irish pub, does provide customers with enough predictability to make comfortable choices and reduce risk of a disappointing purchase. While predictability offers some clear positives for customers, there are downsides as well.
Siegel+Gale
November 2021
Media Mentions
How to localize your global brand
ith most major cities now awash with the same multinational brand names, the local feel of many urban thoroughfares has all but disappeared. Still, the sense of familiarity that comes along with the classic Italian restaurant, or well-known Irish pub, does provide customers with enough predictability to make comfortable choices and reduce risk of a disappointing purchase. While predictability offers some clear positives for customers, there are downsides as well.
Siegel+Gale
November 2021
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...
Howard Belk + Matt Egan
September 2022
M&A/Spin
Brand building for the coming wave of corporate M&A
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...
Howard Belk + Matt Egan
September 2022
Media Mentions
When it comes to branding, you simply can’t fake it
Our EMEA president Philip Davies caught up with Rajashree R, CMO of Tata Consultancy Services, to reflect on TCS’s recent rebrand.
Philip Davies
October 2021
Media Mentions
When it comes to branding, you simply can’t fake it
Our EMEA president Philip Davies caught up with Rajashree R, CMO of Tata Consultancy Services, to reflect on TCS’s recent rebrand.
Philip Davies
October 2021