In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.

Siegel+Gale

October 2021

In March 2021, digital artist Beeple sold his piece “The First 5,000 days” as an NFT at a Christie’s auction for $69 million. In February, Grimes sold an NFT for $6 million, and in May “Disaster Girl” sold the meme that made her name for $500k to clear off her student debts. At this point you’re possibly wondering, WTF is an NFT?

Liz Olsen

October 2021

On Wednesday, September 29th, I had the privilege of hosting the inaugural Hispanic Heritage and Inclusive Storytelling edition of Siegel+Gale’s Future of Branding series to commemorate Hispanic Heritage Month. Through the personal journeys of six senior brand leaders, we honored the depth and richness of Hispanic and LatinX history and culture as well as their communities’ contributions to American society. And the discussion went beyond celebration to examine how brands are observing Hispanic Heritage Month.

Margaret Molloy

October 2021

As retailers search for new methods to win customers’ hearts and minds, a brand’s physical space of commerce will not play the same transactional role as it once did. With so much accelerated change in the external forces, the bigger opportunity is to have a fluid mindset for their retail experience. Retailers must think of their spaces as living, breathing and ever-changing organisms—called organic retail—that operate more like code or software than a static footprint. 

Siegel+Gale

October 2021

Living out of a hotel used to be something only seen in movies. But in the age of digital nomads and remote working, hotels are making it simple for consumers to stay long-term. From InterContinental to Marriott, brands are taking a page out of Netflix’s handbook and offering subscription models.

Katie Conway

September 2021

In episode 16 of The JUST Branding Podcast, our Creative Director Scott Buschkuhl discusses designing for humans, simplicity as an approach to brand strategy, presentation techniques and much more.

Siegel+Gale

September 2021

I recently hosted a multigenerational conversation with five marketing leaders and their Boomer parents, where we explored how brands are approaching this generation. The discussion squashed myths, such as the uninformed senior consumer, while shining a light on the influence of traditional media and highlighting the need for simple brand experiences. 

Margaret Molloy

August 2021

How, when people are inundated with so much information and forced to make decisions more quickly, can a brand cut through the noise? For one, a strong visual identity can help. But what exactly is a visual identity, and how can it be developed? Here, Executive Creative Director, EMEA, Sophie Lutman explains and offers her top tips for creating a visual identity that future-proofs your brand and helps you stand out from the crowd. 

Sophie Lutman

August 2021

Brands are likely to be held to even higher standards in the future, and with Generation Z now moving into the workforce and earning some level of disposable income, its constituents will no doubt be the target focus of many brands. So, what are some things Generation Z may expect more from brands than the generations before?

Liz Olsen

August 2021

In our volatile world, bravery is no longer the purview of caped crusaders. Instead, it’s an essential, though unexplored, capability that all leaders must develop. Bravery is the one force that will make a difference in an environment craving changemakers.

Margaret Molloy

August 2021