In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.
Siegel+Gale
October 2021

SMPL Q+A
Nielsen: Shaping the world’s media and content
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.
Siegel+Gale
October 2021
In March 2021, digital artist Beeple sold his piece “The First 5,000 days” as an NFT at a Christie’s auction for $69 million. In February, Grimes sold an NFT for $6 million, and in May “Disaster Girl” sold the meme that made her name for $500k to clear off her student debts. At this point you’re possibly wondering, WTF is an NFT?
Liz Olsen
October 2021

S+G Blog
Art, authenticity and non-fungible tokens
In March 2021, digital artist Beeple sold his piece “The First 5,000 days” as an NFT at a Christie’s auction for $69 million. In February, Grimes sold an NFT for $6 million, and in May “Disaster Girl” sold the meme that made her name for $500k to clear off her student debts. At this point you’re possibly wondering, WTF is an NFT?
Liz Olsen
October 2021

Future of Branding
Future of Branding: Hispanic Heritage and Inclusive Storytelling
On Wednesday, September 29th, I had the privilege of hosting the inaugural Hispanic Heritage and Inclusive Storytelling edition of Siegel+Gale’s Future of Branding series to commemorate Hispanic Heritage Month. Through the personal journeys of six senior brand leaders, we honored the depth and richness of Hispanic and LatinX history and culture as well as their communities’ contributions to American society. And the discussion went beyond celebration to examine how brands are observing Hispanic Heritage Month.
Margaret Molloy
October 2021

Future of Branding
Future of Branding: Hispanic Heritage and Inclusive Storytelling
On Wednesday, September 29th, I had the privilege of hosting the inaugural Hispanic Heritage and Inclusive Storytelling edition of Siegel+Gale’s Future of Branding series to commemorate Hispanic Heritage Month. Through the personal journeys of six senior brand leaders, we honored the depth and richness of Hispanic and LatinX history and culture as well as their communities’ contributions to American society. And the discussion went beyond celebration to examine how brands are observing Hispanic Heritage Month.
Margaret Molloy
October 2021
As retailers search for new methods to win customers’ hearts and minds, a brand’s physical space of commerce will not play the same transactional role as it once did. With so much accelerated change in the external forces, the bigger opportunity is to have a fluid mindset for their retail experience. Retailers must think of their spaces as living, breathing and ever-changing organisms—called organic retail—that operate more like code or software than a static footprint.
Siegel+Gale
October 2021

Media Mentions
Organic Retail: Reimagining the role of retail through experience
As retailers search for new methods to win customers’ hearts and minds, a brand’s physical space of commerce will not play the same transactional role as it once did. With so much accelerated change in the external forces, the bigger opportunity is to have a fluid mindset for their retail experience. Retailers must think of their spaces as living, breathing and ever-changing organisms—called organic retail—that operate more like code or software than a static footprint.
Siegel+Gale
October 2021
Living out of a hotel used to be something only seen in movies. But in the age of digital nomads and remote working, hotels are making it simple for consumers to stay long-term. From InterContinental to Marriott, brands are taking a page out of Netflix’s handbook and offering subscription models.
Katie Conway
September 2021

Media Mentions
Hotels can use subscription models to capitalize on new travel culture
Living out of a hotel used to be something only seen in movies. But in the age of digital nomads and remote working, hotels are making it simple for consumers to stay long-term. From InterContinental to Marriott, brands are taking a page out of Netflix’s handbook and offering subscription models.
Katie Conway
September 2021

Media Mentions
Simplicity in branding with Scott Buschkuhl
In episode 16 of The JUST Branding Podcast, our Creative Director Scott Buschkuhl discusses designing for humans, simplicity as an approach to brand strategy, presentation techniques and much more.
Siegel+Gale
September 2021

Media Mentions
Simplicity in branding with Scott Buschkuhl
In episode 16 of The JUST Branding Podcast, our Creative Director Scott Buschkuhl discusses designing for humans, simplicity as an approach to brand strategy, presentation techniques and much more.
Siegel+Gale
September 2021

Media Mentions
Don’t forget about us: How brands can reach Baby Boomers
I recently hosted a multigenerational conversation with five marketing leaders and their Boomer parents, where we explored how brands are approaching this generation. The discussion squashed myths, such as the uninformed senior consumer, while shining a light on the influence of traditional media and highlighting the need for simple brand experiences.
Margaret Molloy
August 2021

Media Mentions
Don’t forget about us: How brands can reach Baby Boomers
I recently hosted a multigenerational conversation with five marketing leaders and their Boomer parents, where we explored how brands are approaching this generation. The discussion squashed myths, such as the uninformed senior consumer, while shining a light on the influence of traditional media and highlighting the need for simple brand experiences.
Margaret Molloy
August 2021
How, when people are inundated with so much information and forced to make decisions more quickly, can a brand cut through the noise? For one, a strong visual identity can help. But what exactly is a visual identity, and how can it be developed? Here, Executive Creative Director, EMEA, Sophie Lutman explains and offers her top tips for creating a visual identity that future-proofs your brand and helps you stand out from the crowd.
Sophie Lutman
August 2021

Media Mentions
Uncovering your visual identity: Simply standing out from the crowd
How, when people are inundated with so much information and forced to make decisions more quickly, can a brand cut through the noise? For one, a strong visual identity can help. But what exactly is a visual identity, and how can it be developed? Here, Executive Creative Director, EMEA, Sophie Lutman explains and offers her top tips for creating a visual identity that future-proofs your brand and helps you stand out from the crowd.
Sophie Lutman
August 2021

Media Mentions
Are you ready for Generation Z?
Brands are likely to be held to even higher standards in the future, and with Generation Z now moving into the workforce and earning some level of disposable income, its constituents will no doubt be the target focus of many brands. So, what are some things Generation Z may expect more from brands than the generations before?
Liz Olsen
August 2021

Media Mentions
Are you ready for Generation Z?
Brands are likely to be held to even higher standards in the future, and with Generation Z now moving into the workforce and earning some level of disposable income, its constituents will no doubt be the target focus of many brands. So, what are some things Generation Z may expect more from brands than the generations before?
Liz Olsen
August 2021

Media Mentions
7 habits for laying the foundation for business bravery
In our volatile world, bravery is no longer the purview of caped crusaders. Instead, it’s an essential, though unexplored, capability that all leaders must develop. Bravery is the one force that will make a difference in an environment craving changemakers.
Margaret Molloy
August 2021

Media Mentions
7 habits for laying the foundation for business bravery
In our volatile world, bravery is no longer the purview of caped crusaders. Instead, it’s an essential, though unexplored, capability that all leaders must develop. Bravery is the one force that will make a difference in an environment craving changemakers.
Margaret Molloy
August 2021