Media Mentions
World building: The new brand building
As physical and virtual realms converge, people will think differently about goods and services, differently about society and differently about the role of companies and organizations in their everyday lives.
Siegel+Gale
August 2021
Media Mentions
World building: The new brand building
As physical and virtual realms converge, people will think differently about goods and services, differently about society and differently about the role of companies and organizations in their everyday lives.
Siegel+Gale
August 2021
Media Mentions
Tabreed: Creating an essential services brand
Like every living creature, brands must adapt to survive the changing landscape around them. Whether it’s Mastercard evolving its brand for a digital age utilizing the two instantly recognizable circles, or Facebook diversifying by acquiring WhatsApp, Instagram and Oculus. These shifts help to ensure longevity.
Dalia Fawaz
August 2021
Media Mentions
Tabreed: Creating an essential services brand
Like every living creature, brands must adapt to survive the changing landscape around them. Whether it’s Mastercard evolving its brand for a digital age utilizing the two instantly recognizable circles, or Facebook diversifying by acquiring WhatsApp, Instagram and Oculus. These shifts help to ensure longevity.
Dalia Fawaz
August 2021
According to Harvard professor Gerald Zaltman, 95% of purchasing choices are subconscious. Princeton researchers also found that it took less than 0.1 seconds for people to form judgements about faces from pictures they were shown. The question is then, how do you appeal to customers’ subconscious in little more than a split second?
Sophie Lutman
July 2021
S+G Study
Visual Identity: Fixed. Flexible. Simple.
According to Harvard professor Gerald Zaltman, 95% of purchasing choices are subconscious. Princeton researchers also found that it took less than 0.1 seconds for people to form judgements about faces from pictures they were shown. The question is then, how do you appeal to customers’ subconscious in little more than a split second?
Sophie Lutman
July 2021
Pride month witnessed an explosion of brand activity, from logos wrapped in rainbows to limited-edition merchandise. But a vast gulf separates genuine LGBTQ+ support and opportunistic virtue signaling. The LGBTQ+ community can discern the distinction, and allies notice, too.
Margaret Molloy
July 2021
Media Mentions
Beyond Pride: Brands must balance public support with meaningful actions
Pride month witnessed an explosion of brand activity, from logos wrapped in rainbows to limited-edition merchandise. But a vast gulf separates genuine LGBTQ+ support and opportunistic virtue signaling. The LGBTQ+ community can discern the distinction, and allies notice, too.
Margaret Molloy
July 2021
SMPL Q+A
GlobalFoundries
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries.
Siegel+Gale
July 2021
SMPL Q+A
GlobalFoundries
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries.
Siegel+Gale
July 2021
Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and values.
Margaret Molloy
July 2021
Media Mentions
Trust exercise: How marketers can inspire trust in their brands
Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and values.
Margaret Molloy
July 2021
Media Mentions
No Juneteenth messaging this year? How to get ready for 2022
Your brand’s voice should be rooted in a well-functioning, up-to-date strategy, working as a set of coherent attributes for expressing or implying that strategy in every message. In combination with a clear view of your audience, strategic components like mission, vision, and values can inform what your brand has license to communicate when it comes to sensitive issues.
Siegel+Gale
June 2021
Media Mentions
No Juneteenth messaging this year? How to get ready for 2022
Your brand’s voice should be rooted in a well-functioning, up-to-date strategy, working as a set of coherent attributes for expressing or implying that strategy in every message. In combination with a clear view of your audience, strategic components like mission, vision, and values can inform what your brand has license to communicate when it comes to sensitive issues.
Siegel+Gale
June 2021
The world's best companies are making bold moves to mitigate future disasters, finding ways to build sustainability into their bottom line and brand purpose. Grasping this "green swan" opportunity is no easy task, but trailblazing brand's experiences suggest the five actions detailed here can help bring about the kind of stakeholder consensus that powers transformation.
Margaret Molloy
May 2021
S+G Blog
The role of brand in combating climate crisis
The world's best companies are making bold moves to mitigate future disasters, finding ways to build sustainability into their bottom line and brand purpose. Grasping this "green swan" opportunity is no easy task, but trailblazing brand's experiences suggest the five actions detailed here can help bring about the kind of stakeholder consensus that powers transformation.
Margaret Molloy
May 2021
In an increasingly complex landscape where brands rely on multiple internal and third-party data sources to guide customer decisions and stay relevant, we are presented with a potential paradox to manage. How to move forward with a model built around data capture and tacit listening when audiences increasingly demand a more open and human relationship with brands?
Emma Lewis
June 2021
S+G Blog
Data and brand personalization: Where do we go from here?
In an increasingly complex landscape where brands rely on multiple internal and third-party data sources to guide customer decisions and stay relevant, we are presented with a potential paradox to manage. How to move forward with a model built around data capture and tacit listening when audiences increasingly demand a more open and human relationship with brands?
Emma Lewis
June 2021
S+G Blog
Pride 2021: Simple is proud
To celebrate Pride month this year, our global design teams created a series of virtual backgrounds inspired by the rainbow flag, psychedelia, pop art and beyond. We hope you enjoy this selection of vibrant designs from our best and brightest visual thinkers. You can view and download the full set of backgrounds here for your next Zoom, Slack or Teams call.
Siegel+Gale
June 2021
S+G Blog
Pride 2021: Simple is proud
To celebrate Pride month this year, our global design teams created a series of virtual backgrounds inspired by the rainbow flag, psychedelia, pop art and beyond. We hope you enjoy this selection of vibrant designs from our best and brightest visual thinkers. You can view and download the full set of backgrounds here for your next Zoom, Slack or Teams call.
Siegel+Gale
June 2021