Future of Branding
Future of Branding: Brand experience
As a result of the fundamental shift from static copy and images to experiences, today, a brand's success is defined by the sum of all its touchpoints across a broad spectrum of stakeholders. On May 26th, I welcomed five global CMOs representing B2B and iconic consumer brands to explore the importance of crafting meaningful brand experiences. Throughout the spirited discussion, we analyzed balancing consistency with authenticity, evading the pitfalls of jargon and the latest technology, focusing on business-to-human interactions and why simplicity is the secret to elevating brand experience. In closing, I asked the panelists, what is your commitment to taking your brand's customer experience to the next level? And how do you know that you are succeeding? Here's what they had to say.
Margaret Molloy
May 2021
Future of Branding
Future of Branding: Brand experience
As a result of the fundamental shift from static copy and images to experiences, today, a brand's success is defined by the sum of all its touchpoints across a broad spectrum of stakeholders. On May 26th, I welcomed five global CMOs representing B2B and iconic consumer brands to explore the importance of crafting meaningful brand experiences. Throughout the spirited discussion, we analyzed balancing consistency with authenticity, evading the pitfalls of jargon and the latest technology, focusing on business-to-human interactions and why simplicity is the secret to elevating brand experience. In closing, I asked the panelists, what is your commitment to taking your brand's customer experience to the next level? And how do you know that you are succeeding? Here's what they had to say.
Margaret Molloy
May 2021
Broadcast
CMO Panel: Brand Experience
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the importance of brand experience.
May 2021
Broadcast
CMO Panel: Brand Experience
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the importance of brand experience.
May 2021
During a merger, acquisition or divestiture, healthcare companies should follow these five principles to build brands that deliver greater clarity and utility for customers, investors and talent.
Matt Egan
March 2022
Media Mentions
Healthcare M&A on the rise: 5 principles for creating a new brand that resonates
During a merger, acquisition or divestiture, healthcare companies should follow these five principles to build brands that deliver greater clarity and utility for customers, investors and talent.
Matt Egan
March 2022
SMPL Q+A
Sonoma County Winegrowers
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.
Siegel+Gale
May 2021
SMPL Q+A
Sonoma County Winegrowers
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.
Siegel+Gale
May 2021
Broadcast
Inclusion & Diversity
Jason Cieslak, our President, Pacific Rim and Gina Kim, our Group Director, Brand Communication discussed purpose-led inclusion and diversity with SVP, Chief Strategy and Communications Officer Marietta Hannigan of Jacobs.
November 2020
Broadcast
Inclusion & Diversity
Jason Cieslak, our President, Pacific Rim and Gina Kim, our Group Director, Brand Communication discussed purpose-led inclusion and diversity with SVP, Chief Strategy and Communications Officer Marietta Hannigan of Jacobs.
November 2020
Our Co-CEO Howard Belk and Creative Director, Rafael Medina discussed leveraging corporate brand to embed and build culture with Executive Director Lori Kaplan of Bristol Myers Squibb.
March 2021
Broadcast
Leveraging corporate brand to embed and build culture
Our Co-CEO Howard Belk and Creative Director, Rafael Medina discussed leveraging corporate brand to embed and build culture with Executive Director Lori Kaplan of Bristol Myers Squibb.
March 2021
SMPL Q+A
Mer: Getting EV charging just right
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.
Siegel+Gale
May 2021
SMPL Q+A
Mer: Getting EV charging just right
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.
Siegel+Gale
May 2021
Future of Branding
Future of Branding: Silver Economy 2021
Throughout our lively intergenerational conversation, we challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. To best serve this market, our concept of older consumers must be ambitious enough to reflect all aspects and versatile enough for this diverse generation to feel seen, heard and valued.
Margaret Molloy
May 2021
Future of Branding
Future of Branding: Silver Economy 2021
Throughout our lively intergenerational conversation, we challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. To best serve this market, our concept of older consumers must be ambitious enough to reflect all aspects and versatile enough for this diverse generation to feel seen, heard and valued.
Margaret Molloy
May 2021
S+G Blog
Simple is smart: Mother’s Day 2021
This Mother’s Day, some of the moms from across our global offices share their wisdom by answering, “What does simplicity mean to you?” Here's what they had to say.
Siegel+Gale
May 2021
S+G Blog
Simple is smart: Mother’s Day 2021
This Mother’s Day, some of the moms from across our global offices share their wisdom by answering, “What does simplicity mean to you?” Here's what they had to say.
Siegel+Gale
May 2021
A strong employee value proposition can be essential for recruiting and retaining talent in today's environment.
Siegel + Gale
May 2021
S+G Blog
3 ways HR can jumpstart the employer brand
A strong employee value proposition can be essential for recruiting and retaining talent in today's environment.
Siegel + Gale
May 2021