Since January, Siegel+Gale has been holding dinners with senior brand leaders across major West Coast cities. Dinner attendees represented the who’s who in tech, financial services, real estate and entertainment. Jason Cieslak, President, Pacific Rim, shares what’s on the minds of some of today’s leading brand-builders as they seek to evolve, grow, and manage their brands in 2024.
Jason Cieslak
May 2024
S+G Blog
What’s on the minds of brand leaders in 2024?
Since January, Siegel+Gale has been holding dinners with senior brand leaders across major West Coast cities. Dinner attendees represented the who’s who in tech, financial services, real estate and entertainment. Jason Cieslak, President, Pacific Rim, shares what’s on the minds of some of today’s leading brand-builders as they seek to evolve, grow, and manage their brands in 2024.
Jason Cieslak
May 2024
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
May 2024
Media Mentions
AI and brand management: how technology can keep creative output true to a brand’s identity
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
May 2024
M&A/Spin
The role of brand in M&A: Technology
The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.
Hope Schmalzried + Aaron Hall
May 2024
M&A/Spin
The role of brand in M&A: Technology
The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.
Hope Schmalzried + Aaron Hall
May 2024
We speak to Harriett Hindmarsh, Chief Marketing Officer, AECOM and Nicholas Jenkins-Smith, Design Director, Siegel+Gale, about the role of AI in their everyday working lives. Both use AI in different ways, with the same objective: to enhance their day-to-day roles – and those around them – as working professionals.
Siegel+Gale
April 2024
SMPL Q+A
AI: transforming work in the fourth industrial revolution
We speak to Harriett Hindmarsh, Chief Marketing Officer, AECOM and Nicholas Jenkins-Smith, Design Director, Siegel+Gale, about the role of AI in their everyday working lives. Both use AI in different ways, with the same objective: to enhance their day-to-day roles – and those around them – as working professionals.
Siegel+Gale
April 2024
S+G Blog
The formula for irrational love
Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded and women-led infant formula company.
Jenna Isken
April 2024
S+G Blog
The formula for irrational love
Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded and women-led infant formula company.
Jenna Isken
April 2024
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
April 2024
Media Mentions
AI, brands and the importance of simplicity with Philip Davies
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
April 2024
World's Simplest Brands
Digital innovation in hospitality makes for simpler customer experiences
Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.
Patrick Kampff
March 2024
World's Simplest Brands
Digital innovation in hospitality makes for simpler customer experiences
Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.
Patrick Kampff
March 2024
Media Mentions
How to pick a name for your AI startup
In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?
Siegel+Gale
March 2024
Media Mentions
How to pick a name for your AI startup
In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?
Siegel+Gale
March 2024
World's Simplest Brands
How auto brands can transform the consumer experience
How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.
Miranda Wolf
March 2024
World's Simplest Brands
How auto brands can transform the consumer experience
How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.
Miranda Wolf
March 2024
We know that brand is a powerful lever for transformation, growth and culture, but it’s powerless until it ‘shows up.’ How your brand is experienced is what wins you hearts and minds and loyalty. Through experience, brand shifts from an idea to a way for you to meaningfully connect with the world.
Ben Osborne
March 2024
S+G Blog
Brand promises, delivered: moments of truth
We know that brand is a powerful lever for transformation, growth and culture, but it’s powerless until it ‘shows up.’ How your brand is experienced is what wins you hearts and minds and loyalty. Through experience, brand shifts from an idea to a way for you to meaningfully connect with the world.
Ben Osborne
March 2024