3 questions research should answer in a merger or acquisition

Experience pays: the new marketing math

How Lidl is redefining loyalty, one pint at a time

Go big or go home: how brands showed up at Super Bowl LIX

Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?

The 10 pitfalls of naming

The United States Steel drama: How branding can forge a unified future

The secret to simplicity in brand transformation

Your users' brains are being rewired (and your website is giving them a headache)

Behind a leading diabetes research foundation’s rebrand

Navigating brand management in the current era of corporate spin-offs

The anti-hype AI playbook: what marketing leaders aren't talking about

The great small-format store experiment – brand boon or bust for retailers?

Dare to Simplify: embracing brand simplicity in the face of the unknown

Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship