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M&A / Spin-off
Rebrand
News
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
Digiday
Insights
The 10 pitfalls of naming
Siegel+Gale
The United States Steel drama: How branding can forge a unified future
Howard Belk
The secret to simplicity in brand transformation
AI
Your users' brains are being rewired (and your website is giving them a headache)
Jenna Isken
Behind a leading diabetes research foundation’s rebrand
Navigating brand management in the current era of corporate spin-offs
The anti-hype AI playbook: what marketing leaders aren't talking about
The great small-format store experiment – brand boon or bust for retailers?
Brian Rafferty
Events
Dare to Simplify: embracing brand simplicity in the face of the unknown
Katie Conway + Christie Ryan
Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship
Greatest wealth transfer in history will create brand challenges for wealth manager
Brand promises, delivered: the philosophy within
Patrick Kampff
In their words: Healthcare looking to the future
Adswerve: Move fearlessly forward
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