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Brands are likely to be held to even higher standards in the future, and with Generation Z now moving into the workforce and earning some level of disposable income, its constituents will no doubt be the target focus of many brands. So, what are some things Generation Z may expect more from brands than the generations before?

Liz Olsen

Media Mentions

Are you ready for Generation Z?

Brands are likely to be held to even higher standards in the future, and with Generation Z now moving into the workforce and earning some level of disposable income, its constituents will no doubt be the target focus of many brands. So, what are some things Generation Z may expect more from brands than the generations before?

Liz Olsen

In our volatile world, bravery is no longer the purview of caped crusaders. Instead, it’s an essential, though unexplored, capability that all leaders must develop. Bravery is the one force that will make a difference in an environment craving changemakers.

Margaret Molloy

Media Mentions

7 habits for laying the foundation for business bravery

In our volatile world, bravery is no longer the purview of caped crusaders. Instead, it’s an essential, though unexplored, capability that all leaders must develop. Bravery is the one force that will make a difference in an environment craving changemakers.

Margaret Molloy

As physical and virtual realms converge, people will think differently about goods and services, differently about society and differently about the role of companies and organizations in their everyday lives.

Victoria Kurzweg

Media Mentions

World building: The new brand building

As physical and virtual realms converge, people will think differently about goods and services, differently about society and differently about the role of companies and organizations in their everyday lives.

Victoria Kurzweg

Like every living creature, brands must adapt to survive the changing landscape around them. Whether it’s Mastercard evolving its brand for a digital age utilizing the two instantly recognizable circles, or Facebook diversifying by acquiring WhatsApp, Instagram and Oculus. These shifts help to ensure longevity.

Dalia Fawaz

Media Mentions

Tabreed: Creating an essential services brand

Like every living creature, brands must adapt to survive the changing landscape around them. Whether it’s Mastercard evolving its brand for a digital age utilizing the two instantly recognizable circles, or Facebook diversifying by acquiring WhatsApp, Instagram and Oculus. These shifts help to ensure longevity.

Dalia Fawaz

According to Harvard professor Gerald Zaltman, 95% of purchasing choices are subconscious. Princeton researchers also found that it took less than 0.1 seconds for people to form judgements about faces from pictures they were shown. The question is then, how do you appeal to customers’ subconscious in little more than a split second?

Sophie Lutman

S+G Study

Visual Identity: Fixed. Flexible. Simple.

According to Harvard professor Gerald Zaltman, 95% of purchasing choices are subconscious. Princeton researchers also found that it took less than 0.1 seconds for people to form judgements about faces from pictures they were shown. The question is then, how do you appeal to customers’ subconscious in little more than a split second?

Sophie Lutman

Pride month witnessed an explosion of brand activity, from logos wrapped in rainbows to limited-edition merchandise. But a vast gulf separates genuine LGBTQ+ support and opportunistic virtue signaling. The LGBTQ+ community can discern the distinction, and allies notice, too.

Margaret Molloy

Media Mentions

Beyond Pride: Brands must balance public support with meaningful actions

Pride month witnessed an explosion of brand activity, from logos wrapped in rainbows to limited-edition merchandise. But a vast gulf separates genuine LGBTQ+ support and opportunistic virtue signaling. The LGBTQ+ community can discern the distinction, and allies notice, too.

Margaret Molloy

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries. 

Siegel+Gale

SMPL Q+A

GlobalFoundries

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries. 

Siegel+Gale

Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and values.

Margaret Molloy

Media Mentions

Trust exercise: How marketers can inspire trust in their brands

Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and values.

Margaret Molloy

On June 29th, I welcomed five LGBTQ+ marketing leaders for the third annual Pride Edition of our Future of Branding roundtable. During our extensive conversation, we reflected on how brands have been observing Pride month and looked to how brands can craft a more inclusive society; how to walk the line between authenticity and action and how to meaningfully show up for the LGBTQ+ community throughout the entire year—not just in June.

Margaret Molloy

Future of Branding

Future of Branding: Pride 2021

On June 29th, I welcomed five LGBTQ+ marketing leaders for the third annual Pride Edition of our Future of Branding roundtable. During our extensive conversation, we reflected on how brands have been observing Pride month and looked to how brands can craft a more inclusive society; how to walk the line between authenticity and action and how to meaningfully show up for the LGBTQ+ community throughout the entire year—not just in June.

Margaret Molloy

Your brand’s voice should be rooted in a well-functioning, up-to-date strategy, working as a set of coherent attributes for expressing or implying that strategy in every message. In combination with a clear view of your audience, strategic components like mission, vision, and values can inform what your brand has license to communicate when it comes to sensitive issues.

Derrick Mead

Media Mentions

No Juneteenth messaging this year? How to get ready for 2022

Your brand’s voice should be rooted in a well-functioning, up-to-date strategy, working as a set of coherent attributes for expressing or implying that strategy in every message. In combination with a clear view of your audience, strategic components like mission, vision, and values can inform what your brand has license to communicate when it comes to sensitive issues.

Derrick Mead