Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the "Made In ____" label even applies in this day and age.
Siegel+Gale
July 2016
S+G Blog
Does “Made in…” matter? The value of brand provenance after Brexit
Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the "Made In ____" label even applies in this day and age.
Siegel+Gale
July 2016
Geraint Jones shares 4 ways automotive industry brands can adapt swiftly to consumers’ needs and expectations as automotive brands and the market change.
Siegel+Gale
July 2016
S+G Blog
Automotive branding: Shift up a gear or risk stalling
Geraint Jones shares 4 ways automotive industry brands can adapt swiftly to consumers’ needs and expectations as automotive brands and the market change.
Siegel+Gale
July 2016
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. In this Q&A, we speak with Brian Rafferty, global head of research insights, about brand ROI and Siegel+Gale's new research methodology that can help business decision makers fully understand the tangible value of brand.
Brian Rafferty
July 2016
SMPL Q+A
4 questions on brand valuation with Brian Rafferty
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. In this Q&A, we speak with Brian Rafferty, global head of research insights, about brand ROI and Siegel+Gale's new research methodology that can help business decision makers fully understand the tangible value of brand.
Brian Rafferty
July 2016
Brand Matters
Brand Matters: The consumerization of B2B
In this episode of Brand Matters, strategist Preanka Hai discusses the rise in "consumerization" in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.
Siegel+Gale
July 2016
Brand Matters
Brand Matters: The consumerization of B2B
In this episode of Brand Matters, strategist Preanka Hai discusses the rise in "consumerization" in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.
Siegel+Gale
July 2016
Your firm's culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
Ben Osborne
June 2016
S+G Blog
Organizational culture and brand values—how to strike the right chemistry for employees
Your firm's culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
Ben Osborne
June 2016
Maintaining brand authenticity in the digital space is a challenge brands of today must be ready for. Read more from Siegel+Gale’s brand strategy director, Ahmad Badr.
Ahmad Badr
May 2016
SMPL Q+A
5 questions on maintaining brand authenticity in the digital space with Ahmad Badr
Maintaining brand authenticity in the digital space is a challenge brands of today must be ready for. Read more from Siegel+Gale’s brand strategy director, Ahmad Badr.
Ahmad Badr
May 2016
S+G Blog
How brands can be relevant in 2030
How do you convince someone that a brand is relevant when the landscape, which it needs to be relevant in, keeps changing and evolving? The good news is that the core components of relatable brands haven’t changed. Relevant brands today, like 100 years ago, are relatable, practical, and above all else, provide meaning in the lives of their audiences who matter most.
Jenna Isken
May 2016
S+G Blog
How brands can be relevant in 2030
How do you convince someone that a brand is relevant when the landscape, which it needs to be relevant in, keeps changing and evolving? The good news is that the core components of relatable brands haven’t changed. Relevant brands today, like 100 years ago, are relatable, practical, and above all else, provide meaning in the lives of their audiences who matter most.
Jenna Isken
May 2016
Brand Matters
The five mistakes global brands make when entering China
In this episode of Brand Matters, we travel to our office in Shanghai to talk with Jolin Guan, associate strategy director, about the five common mistakes global brands can make when entering the Chinese market, and how global brands can navigate the space.
Siegel+Gale
May 2016
Brand Matters
The five mistakes global brands make when entering China
In this episode of Brand Matters, we travel to our office in Shanghai to talk with Jolin Guan, associate strategy director, about the five common mistakes global brands can make when entering the Chinese market, and how global brands can navigate the space.
Siegel+Gale
May 2016
Wyndham Hotel Group is the world's largest and most diverse hotel business, with a global portfolio of more than 8,400 hotels and approximately 728,200 rooms in 80 countries. In this SMPL Q&A we speak with Lauren Thebault, director of activation; Krista Oraa, associate creative director; Melissa Braun, senior project manager and Nora Bradshaw, brand strategist, about Wyndham’s decision to add the suffix “by Wyndham” to the name of all their hotel brands.
Siegel+Gale
May 2016
SMPL Q+A
On Wyndham Hotel Group’s cross-branding initiative
Wyndham Hotel Group is the world's largest and most diverse hotel business, with a global portfolio of more than 8,400 hotels and approximately 728,200 rooms in 80 countries. In this SMPL Q&A we speak with Lauren Thebault, director of activation; Krista Oraa, associate creative director; Melissa Braun, senior project manager and Nora Bradshaw, brand strategist, about Wyndham’s decision to add the suffix “by Wyndham” to the name of all their hotel brands.
Siegel+Gale
May 2016
Siegel+Gale designers and practitioners redesign and reimagine a simpler, more human IRS on Tax Day 2016.
Siegel+Gale
April 2016
S+G Blog
It’s Tax Day, so we redesigned the IRS
Siegel+Gale designers and practitioners redesign and reimagine a simpler, more human IRS on Tax Day 2016.
Siegel+Gale
April 2016