Recently, we spoke with Preanka Hai, strategist, on how B2B brand experience is changing, what B2B brands are embracing "consumerization," and what B2B brands need to start doing in order to capitalize on this trend.
Siegel+Gale
March 2016
SMPL Q+A
4 questions on B2B branding with Preanka Hai
Recently, we spoke with Preanka Hai, strategist, on how B2B brand experience is changing, what B2B brands are embracing "consumerization," and what B2B brands need to start doing in order to capitalize on this trend.
Siegel+Gale
March 2016
Recently, we spoke with Bret Hansen, creative director, about process, design and strategy, and how we synthesize them from the start here at Siegel+Gale.
Siegel+Gale
March 2016
SMPL Q+A
4 questions on design and strategy with Bret Hansen
Recently, we spoke with Bret Hansen, creative director, about process, design and strategy, and how we synthesize them from the start here at Siegel+Gale.
Siegel+Gale
March 2016
Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"
Dan Cohen
March 2016
S+G Blog
Stop obsessing over the verbing of your product names
Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"
Dan Cohen
March 2016
S+G Blog
Tips for rolling out a new brand
The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.
Siegel+Gale
March 2016
S+G Blog
Tips for rolling out a new brand
The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.
Siegel+Gale
March 2016
Recently, we sat down and had a discussion about the implications for brand names in the event of a merger, acquisition or spinoff.
Siegel+Gale
March 2016
SMPL Q+A
3 questions on brand naming strategy following a merger, acquisition or spinoff
Recently, we sat down and had a discussion about the implications for brand names in the event of a merger, acquisition or spinoff.
Siegel+Gale
March 2016
This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.
Philip Davies
March 2016
S+G Blog
The Future of Branding: VUCA in the Middle East
This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.
Philip Davies
March 2016
We spoke with Shelley Whiddon, Director, Brand Communication, about "the language of service" and how brands can deploy this type of verbal strategy without just relying on classic tactics.
Siegel+Gale
March 2016
SMPL Q+A
4 questions on the language of service with Shelley Whiddon
We spoke with Shelley Whiddon, Director, Brand Communication, about "the language of service" and how brands can deploy this type of verbal strategy without just relying on classic tactics.
Siegel+Gale
March 2016
Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.
Philip Davies
March 2016
S+G Blog
Is the new Premier League identity more snore than roar?
Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.
Philip Davies
March 2016
Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.
Leesa Wytock
February 2016
S+G Blog
Why is digital simplicity so complicated?
Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.
Leesa Wytock
February 2016
Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.
Katie Conway
February 2016
SMPL Q+A
4 questions on trends in employee engagement with Katie Conway
Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.
Katie Conway
February 2016