Wyndham Hotel Group is the world's largest and most diverse hotel business, with a global portfolio of more than 8,400 hotels and approximately 728,200 rooms in 80 countries. In this SMPL Q&A we speak with Lauren Thebault, director of activation; Krista Oraa, associate creative director; Melissa Braun, senior project manager and Nora Bradshaw, brand strategist, about Wyndham’s decision to add the suffix “by Wyndham” to the name of all their hotel brands.
Siegel+Gale
May 2016
SMPL Q+A
On Wyndham Hotel Group’s cross-branding initiative
Wyndham Hotel Group is the world's largest and most diverse hotel business, with a global portfolio of more than 8,400 hotels and approximately 728,200 rooms in 80 countries. In this SMPL Q&A we speak with Lauren Thebault, director of activation; Krista Oraa, associate creative director; Melissa Braun, senior project manager and Nora Bradshaw, brand strategist, about Wyndham’s decision to add the suffix “by Wyndham” to the name of all their hotel brands.
Siegel+Gale
May 2016
Siegel+Gale designers and practitioners redesign and reimagine a simpler, more human IRS on Tax Day 2016.
Siegel+Gale
April 2016
S+G Blog
It’s Tax Day, so we redesigned the IRS
Siegel+Gale designers and practitioners redesign and reimagine a simpler, more human IRS on Tax Day 2016.
Siegel+Gale
April 2016
Over the last year, Siegel+Gale has had the distinct pleasure of working with Flywheel Sports as their strategic branding partner. Now, with the new identity solidified and in-market, we spoke to some of the key stakeholders who worked on the project about the strategy behind the rebrand, the new look and feel of Flywheel, and what's next for the brand.
Siegel+Gale
April 2016
S+G Blog
Siegel+Gale designers and strategists on the Flywheel rebrand
Over the last year, Siegel+Gale has had the distinct pleasure of working with Flywheel Sports as their strategic branding partner. Now, with the new identity solidified and in-market, we spoke to some of the key stakeholders who worked on the project about the strategy behind the rebrand, the new look and feel of Flywheel, and what's next for the brand.
Siegel+Gale
April 2016
S+G Blog
A 3 step brand architecture checkup
Beginning a brand architecture program often results in sighs and groans from our clients. Our advice—keep it simple. To kick-start your process, here are three simple steps.
Siegel+Gale
April 2016
S+G Blog
A 3 step brand architecture checkup
Beginning a brand architecture program often results in sighs and groans from our clients. Our advice—keep it simple. To kick-start your process, here are three simple steps.
Siegel+Gale
April 2016
We connected with our colleague in Los Angeles, senior strategist Nick Miller, and spoke with him about the changing nature of the healthcare industry, how it will impact brand architecture, and how that's an opportunity to innovate on customer experience in the future.
Siegel+Gale
April 2016
SMPL Q+A
3 questions on brand architecture in healthcare with Nick Miller
We connected with our colleague in Los Angeles, senior strategist Nick Miller, and spoke with him about the changing nature of the healthcare industry, how it will impact brand architecture, and how that's an opportunity to innovate on customer experience in the future.
Siegel+Gale
April 2016
Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.
Howard Belk
April 2016
S+G Blog
The Token Man: Siegel+Gale’s Howard Belk on how “one-dimensional teams result in thin ideas”
Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.
Howard Belk
April 2016
Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of "Boaty McBoatface."
Christian Turner
April 2016
S+G Blog
What we talk about when we talk about Boaty McBoatface
Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of "Boaty McBoatface."
Christian Turner
April 2016
Recently, we spoke with Preanka Hai, strategist, on how B2B brand experience is changing, what B2B brands are embracing "consumerization," and what B2B brands need to start doing in order to capitalize on this trend.
Siegel+Gale
March 2016
SMPL Q+A
4 questions on B2B branding with Preanka Hai
Recently, we spoke with Preanka Hai, strategist, on how B2B brand experience is changing, what B2B brands are embracing "consumerization," and what B2B brands need to start doing in order to capitalize on this trend.
Siegel+Gale
March 2016
Recently, we spoke with Bret Hansen, creative director, about process, design and strategy, and how we synthesize them from the start here at Siegel+Gale.
Siegel+Gale
March 2016
SMPL Q+A
4 questions on design and strategy with Bret Hansen
Recently, we spoke with Bret Hansen, creative director, about process, design and strategy, and how we synthesize them from the start here at Siegel+Gale.
Siegel+Gale
March 2016
Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"
Dan Cohen
March 2016
S+G Blog
Stop obsessing over the verbing of your product names
Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"
Dan Cohen
March 2016