Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.
Zouheir Zouiehed
February 2016
SMPL Q+A
4 steps to building global brands in the Middle East with Zouheir Zouiehed
Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.
Zouheir Zouiehed
February 2016
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.
Jason Cieslak
February 2016
S+G Blog
What we can learn from Uber’s logo debacle
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.
Jason Cieslak
February 2016
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
Siegel+Gale
February 2016
S+G Blog
Brand Naming: How to not name a brand
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
Siegel+Gale
February 2016
Simplifiers
Andy Yost, CMO, Gannett
Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.
Margaret Molloy
January 2016
Simplifiers
Andy Yost, CMO, Gannett
Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.
Margaret Molloy
January 2016
Brand Matters
The Rich Idea
In this episode of Brand Matters, Philip Davies, president, EMEA talks about the next wave of The Big Idea, herein defined as The Rich Idea: a brand experience that extends far past just a campaign or messaging, but is embedded within every touchpoint a brand has.
Philip Davies
January 2016
Brand Matters
The Rich Idea
In this episode of Brand Matters, Philip Davies, president, EMEA talks about the next wave of The Big Idea, herein defined as The Rich Idea: a brand experience that extends far past just a campaign or messaging, but is embedded within every touchpoint a brand has.
Philip Davies
January 2016
Simplifiers
Norman de Greve, CMO, CVS Health
Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.
Margaret Molloy
January 2016
Simplifiers
Norman de Greve, CMO, CVS Health
Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.
Margaret Molloy
January 2016
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. Here we talk about the current trends in brand naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services. What are … Continued
Siegel+Gale
January 2016
SMPL Q+A
6 questions on brand naming and naming trends
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. Here we talk about the current trends in brand naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services. What are … Continued
Siegel+Gale
January 2016
In a continuation of our interviews with executives who embrace simplicity, Margaret Molloy spoke to John Costello, CMO of Dunkin' Brands, about how he helped get America running on Dunkin', and why operational simplicity is the ultimately KPI.
Margaret Molloy
January 2016
Simplifiers
John Costello, CMO of Dunkin’ Brands, on providing speed, value and simplicity
In a continuation of our interviews with executives who embrace simplicity, Margaret Molloy spoke to John Costello, CMO of Dunkin' Brands, about how he helped get America running on Dunkin', and why operational simplicity is the ultimately KPI.
Margaret Molloy
January 2016
In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.
Matt Egan
November 2015
S+G Blog
Welcome to the new Hewlett Packard Enterprise
In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.
Matt Egan
November 2015
With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts.
Siegel+Gale
S+G Blog
Make the most of customer journey mapping
With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts.
Siegel+Gale