From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple. (To browse the full rankings by country and industry, visit worldssimplestbrands.com)
What’s breaking the news? A fresh look at experience perceptions of the media industry by Emma Lewis, Associate Director of Strategy
ANA – May 2024
Ripe for re-imagination: making the car rental experience a pleasure, not a chore by Rishi Dhir, Head of Strategy, EMEA
Little Black Book – April 2024
Here’s how simple (but not simplistic) brands are bringing light to the energy sector by Matt Gibbs, Senior Strategist
The Drum – March 2024
Digital innovation in hospitality makes for simpler customer experiences by Patrick Kampff, Senior Strategy Director
The Drum – February 2024
How auto brands can transform the consumer experience by Miranda Wolf, Associate Strategy Director
Automotive News – February 2024
Healthcare is complex, but patient interactions don’t have to be by Lisa Kane, Group Director, Strategy
The Drum – February 2024
Streaming services in the age of overchoice: finding clarity amidst industry complexity by Jenna Isken, Group Director, Experience
Little Black Book – January 2024
Navigating complexity is hard — talking about it doesn’t have to be by Margaret Molloy, CMO (Former)
ANA – January 2024
Simplicity: How to reverse the awful airline user experience by Amy Chen, Director, Experience
The Messenger – January 2024
Branding Deep Dive podcast – November 2023
Why simplicity matters in branding: The Lidl success story and global trends by Philip Davies, President, EMEA
Brands Journal – November 2023
Whole Foods, USPS, and Lyft have figured out the most overlooked secret to great branding
Fast Company – October 2023
Whole Foods is the simplest brand in the US, survey says
Morning Brew – October 2023
The Top 10 simplest and most complex brands—Whole Foods rises while X falls
AdAge – October 2023
Siegel+Gale Launches ‘World’s Simplest Brands’ Tenth Edition
Little Black Book – October 2023
Delivering simple experiences has never been more important
ANA – October 2023
Consumers Rank Whole Foods, Trader Joe’s and Lidl Among ‘Simplest Brands’
Progressive Grocer – October 2023
These restaurant brands are the easiest to use, consumers say
Restaurant Business – October 2023
Why simplifying might be the best decision you’ll ever make by Margaret Molloy, CMO (Former)
Little Black Book – October 2023
How Lidl became the world’s simplest brand by Philip Davies, President, EMEA
The Drum – October 2023
