We solve complex
brand challenges
We help iconic brands grow using the power of simplicity. Rooted in fact, we strip away the unnecessary, focus on a singular idea and bring it to life with such clarity and surprise that it's impossible not to take notice. We build brands that cut through the chaos and make a lasting impression.
Have a truly complex challenge? Let’s start the conversation.
Our Story
Simplicity endures
Siegel+Gale was founded with a clear point of view: that simple is smart. In 1969, branding pioneer Alan Siegel, frustrated by the complexity of communications across industries, set out to help organizations create simpler experiences. Experiences that better serve their audiences—and their bottom line. From designing the iconic NBA logo to changing how Americans pay taxes with the 1040EZ, we’ve been champions of simplicity ever since. Every day, we partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. Because brands that embrace simplicity forge deeper relationships with their customers and employees—and unleash powerful business results.