We solve complex
brand challenges
We use our simplicity expertise to name, build and grow iconic and enduring global brands. Our client work includes some of the world’s largest mergers, acquisitions and spinoffs in history; we believe fostering loyalty and driving change at scale requires the simplicity of a business promise, delivered.
Our stories highlight the trusting, collaborative partnerships we build with our clients and the impact that simplicity has had on their business. We are known for our expertise and creativity, our high integrity and the focus we bring to the matrixed, the changing and the complicated.
Have a truly complex challenge? Let’s start the conversation.
Our Story
Simplicity endures
Siegel+Gale was founded with a clear point of view: that simple is smart. In 1969, branding pioneer Alan Siegel, frustrated by the complexity of communications across industries, set out to help organizations create simpler experiences. Experiences that better serve their audiences—and their bottom line. From designing the iconic NBA logo to changing how Americans pay taxes with the 1040EZ, we’ve been champions of simplicity ever since. Every day, we partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. Because brands that embrace simplicity forge deeper relationships with their customers and employees—and unleash powerful business results.