Maddie McGregor

Senior Strategist, Naming

Beginning her branding career abroad, Maddie brings a global perspective and her appreciation for language and its nuances to every naming challenge. As a former strategist, she believes the best names are those that perfectly encapsulate or catapult a brand strategy.

Has worked with:

• American Express
• Pfizer
• The Home Depot
• Warner Brothers Discovery
• Citymobil
• Ferrovial
• Telefonica
• New Work

Is an expert in:

• Crafting the narrative behind the name
• Names fit for global contexts/a global audience
• Names that set the tone for unique verbal identities

Wants you to know:

• BA in Journalism and Sociology
• Masters in Corporate Communication and Visual & Digital Media
• Recipient of the 2019 Wally Olins Award
• Lived in Madrid, Spain for four years
• TED Talks enthusiast