Liz Liu | 刘思

Senior Strategist | 资深策略师

Bringing fresh brand strategy with multi-disciplinary views and dynamic perspectives, Liz helps Siegel+Gale’s worldwide clients explore the power of brand.

刘思以多学科的观点和动态的视角带来全新的品牌战略,帮助Siegel+Gale思睿高全球客户探索品牌的力量。

Has worked with:

  • vivo | 维沃科技
  • HP | 惠普
  • Sephora | 丝芙兰
  • Alibaba | 阿里巴巴
  • Tmall | 天猫
  • Magnum | 梦龙

Is an expert in:

  • Brand value and business impact
  • 从业务角度出发提炼品牌价值
  • Uncovering consumer insights that drive brand strategy
  • 挖掘有潜力推动品牌发展的消费者洞察
  • Brand communication strategy and planning
  • 品牌传播策略与规划

Wants you to know:

  • BA, Tongji University | 同济大学学士
  • MA, King’s College London | 伦敦国王学院硕士
  • Ethnography Researcher | 人类学研究员
  • Ikebana Beginner | 草月流花道学徒
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