Delivering simple experiences has never been more important—and 15,000+ consumers across nine countries agree. To determine the global state of simplicity, we fielded a survey to determine which brands and industries simplify people’s lives.
Now, in its tenth edition, our findings prove that simplicity is not a byproduct of success; instead, it is why brands thrive. For simplicity is the means through which to become a top brand.
So, which brands and industries succeed at simplicity? Explore World’s Simplest Brands Tenth Edition.
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Global Director, Business Analytics & Insights, Brian Rafferty, speaks to Fast Company about why simplicity pays for top-ranking brands like Trader Joe’s, USPS and Lyft. |
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In a new op-ed, Global CMO, Margaret Molloy, explores the Global Top 10 brands and why delivering simplicity to consumers requires intentional business decisions. |
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Marketing Brew takes a look at this year’s top performers and why being perceived as simple can be good for a company’s bottom line. |
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Global Director, Business Analytics & Insights, Brian Rafferty, opines on simplicity’s role in crafting distinct, brand experiences. |
