A brand experience philosophy is the overarching strategy behind creating meaningful experiences that differentiate the brand from competitors. It works alongside the business strategy, helping the company achieve its goals by deploying a plan that fosters emotional connections with customers and builds loyalty.
Patrick Kampff
October 2024
S+G Blog
Brand promises, delivered: the philosophy within
A brand experience philosophy is the overarching strategy behind creating meaningful experiences that differentiate the brand from competitors. It works alongside the business strategy, helping the company achieve its goals by deploying a plan that fosters emotional connections with customers and builds loyalty.
Patrick Kampff
October 2024
S+G Blog
Adswerve: Move fearlessly forward
We speak with our practitioners about our brand identity work for Adswerve, the award-winning data, media and tech consultancy and leading Google and Adobe partner.
Siegel+Gale
September 2024
S+G Blog
Adswerve: Move fearlessly forward
We speak with our practitioners about our brand identity work for Adswerve, the award-winning data, media and tech consultancy and leading Google and Adobe partner.
Siegel+Gale
September 2024
For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-suiters that the pay-off to a ‘rebrand’ will not be in the next quarter, but over the course of quarters, and then over years. Philip Davies, President, EMEA, explores how to take the C-suite from cynics to converts.
Philip Davies
August 2024
S+G Blog
Managing the C-suite for a brand-building strategy
For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-suiters that the pay-off to a ‘rebrand’ will not be in the next quarter, but over the course of quarters, and then over years. Philip Davies, President, EMEA, explores how to take the C-suite from cynics to converts.
Philip Davies
August 2024
S+G Blog
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
August 2024
S+G Blog
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
August 2024
Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
Flora de la Mortière
July 2024
S+G Blog
What can Chanel and the NBA teach us about the secret to brand longevity?
Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
Flora de la Mortière
July 2024
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024
S+G Blog
Andy Humphreys joins Siegel+Gale as Strategy Director for Middle East
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024
In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether.
Siegel+Gale
June 2024
S+G Blog
Tether: Turning the largest stablecoin into a digital disruptor
In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether.
Siegel+Gale
June 2024
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
S+G Blog
What’s breaking the news? A fresh look at experience perceptions of the media industry
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.
Siegel+Gale
May 2024
S+G Blog
Dory Ellis Garfinkle joins Siegel+Gale as Chief Marketing Officer
Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.
Siegel+Gale
May 2024
This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on back-to-backs since saying “good morning” … Continued
Patrick Kampff
May 2024
S+G Blog
Bridging trust: humanizing technology in finance
This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on back-to-backs since saying “good morning” … Continued
Patrick Kampff
May 2024