Siegel+Gale designers and practitioners redesign and reimagine a simpler, more human IRS on Tax Day 2016.
Siegel+Gale
April 2016
S+G Blog
It’s Tax Day, so we redesigned the IRS
Siegel+Gale designers and practitioners redesign and reimagine a simpler, more human IRS on Tax Day 2016.
Siegel+Gale
April 2016
Over the last year, Siegel+Gale has had the distinct pleasure of working with Flywheel Sports as their strategic branding partner. Now, with the new identity solidified and in-market, we spoke to some of the key stakeholders who worked on the project about the strategy behind the rebrand, the new look and feel of Flywheel, and what's next for the brand.
Siegel+Gale
April 2016
S+G Blog
Siegel+Gale designers and strategists on the Flywheel rebrand
Over the last year, Siegel+Gale has had the distinct pleasure of working with Flywheel Sports as their strategic branding partner. Now, with the new identity solidified and in-market, we spoke to some of the key stakeholders who worked on the project about the strategy behind the rebrand, the new look and feel of Flywheel, and what's next for the brand.
Siegel+Gale
April 2016
S+G Blog
A 3 step brand architecture checkup
Beginning a brand architecture program often results in sighs and groans from our clients. Our advice—keep it simple. To kick-start your process, here are three simple steps.
Siegel+Gale
April 2016
S+G Blog
A 3 step brand architecture checkup
Beginning a brand architecture program often results in sighs and groans from our clients. Our advice—keep it simple. To kick-start your process, here are three simple steps.
Siegel+Gale
April 2016
Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.
Howard Belk
April 2016
S+G Blog
The Token Man: Siegel+Gale’s Howard Belk on how “one-dimensional teams result in thin ideas”
Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.
Howard Belk
April 2016
Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of "Boaty McBoatface."
Christian Turner
April 2016
S+G Blog
What we talk about when we talk about Boaty McBoatface
Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of "Boaty McBoatface."
Christian Turner
April 2016
Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"
Dan Cohen
March 2016
S+G Blog
Stop obsessing over the verbing of your product names
Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"
Dan Cohen
March 2016
S+G Blog
Tips for rolling out a new brand
The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.
Siegel+Gale
March 2016
S+G Blog
Tips for rolling out a new brand
The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.
Siegel+Gale
March 2016
This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.
Philip Davies
March 2016
S+G Blog
The Future of Branding: VUCA in the Middle East
This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.
Philip Davies
March 2016
Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.
Philip Davies
March 2016
S+G Blog
Is the new Premier League identity more snore than roar?
Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.
Philip Davies
March 2016
Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.
Leesa Wytock
February 2016
S+G Blog
Why is digital simplicity so complicated?
Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.
Leesa Wytock
February 2016