Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of "Boaty McBoatface."
Christian Turner
April 2016
S+G Blog
What we talk about when we talk about Boaty McBoatface
Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of "Boaty McBoatface."
Christian Turner
April 2016
Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"
Dan Cohen
March 2016
S+G Blog
Stop obsessing over the verbing of your product names
Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"
Dan Cohen
March 2016
S+G Blog
Tips for rolling out a new brand
The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.
Siegel+Gale
March 2016
S+G Blog
Tips for rolling out a new brand
The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.
Siegel+Gale
March 2016
This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.
Philip Davies
March 2016
S+G Blog
The Future of Branding: VUCA in the Middle East
This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.
Philip Davies
March 2016
Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.
Philip Davies
March 2016
S+G Blog
Is the new Premier League identity more snore than roar?
Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.
Philip Davies
March 2016
Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.
Leesa Wytock
February 2016
S+G Blog
Why is digital simplicity so complicated?
Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.
Leesa Wytock
February 2016
How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.
Matt Egan
February 2016
S+G Blog
5 principles of branding for professional service firms
How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.
Matt Egan
February 2016
Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.
Siegel+Gale
February 2016
S+G Blog
Barbie’s transformation into a body-positive brand for a realistic world
Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.
Siegel+Gale
February 2016
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.
Jason Cieslak
February 2016
S+G Blog
What we can learn from Uber’s logo debacle
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.
Jason Cieslak
February 2016
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
Siegel+Gale
February 2016
S+G Blog
Brand Naming: How to not name a brand
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
Siegel+Gale
February 2016