As we explored the experiences and perspectives of seven LGBTQ+ marketing and communications leaders, we discussed the role of brands during Pride Month and how brands can genuinely express allyship with the community. In closing, I asked our panelists, “What is your commitment to inclusive storytelling, and how will you measure success?” Here’s what they had to say.

Margaret Molloy

July 2022

While the conversation was a source of pride for the panelists, it was also profoundly human and deeply emotional. From a commercial, cultural and human lens, there was much to unpack. Together we explored the importance of dispelling the myth of the model minority, why marketers need to understand nuance and not view the AAPI community as homogenous and in light of the increase in hate crimes and racist rhetoric, why brands have an obligation not only to speak out but to take action.

Margaret Molloy

May 2022

Ahead of Earth Day 2022, I hosted a panel for The Marketing Society about driving the future of sustainability featuring four global marketing leaders from the food and beverage industry. … Continued

Margaret Molloy

April 2022

On Monday, March 7, I had the honor of hosting a panel for International Women’s Day (IWD), which is celebrated the world over on March 8. This was Siegel+Gale’s ninth … Continued

Margaret Molloy

March 2022

In February, I had the pleasure of hosting Siegel+Gale’s Future of Branding series, “Black Leadership and Inclusive Storytelling.” This latest panel is part of our ongoing Inclusive Storytelling series, in … Continued

Margaret Molloy

March 2022

On November 16, I hosted a Future of Branding panel where along with six CMOs, we unraveled the mystery of CMOs and corporate governance. We were also joined by a special guest, Richard Sanderson, Marketing, Communications & Sales Practice Leader, Spencer Stuart. Together we explored the unique value a CMO brings to a public board, managing multiple commitments, diversifying the makeup of boards and how serving on a public board can inform a CMO's day job, ultimately benefiting the brands they lead.

Margaret Molloy

November 2021

On Wednesday, September 29th, I had the privilege of hosting the inaugural Hispanic Heritage and Inclusive Storytelling edition of Siegel+Gale’s Future of Branding series to commemorate Hispanic Heritage Month. Through the personal journeys of six senior brand leaders, we honored the depth and richness of Hispanic and LatinX history and culture as well as their communities’ contributions to American society. And the discussion went beyond celebration to examine how brands are observing Hispanic Heritage Month.

Margaret Molloy

October 2021

As a result of the fundamental shift from static copy and images to experiences, today, a brand's success is defined by the sum of all its touchpoints across a broad spectrum of stakeholders. On May 26th, I welcomed five global CMOs representing B2B and iconic consumer brands to explore the importance of crafting meaningful brand experiences. Throughout the spirited discussion, we analyzed balancing consistency with authenticity, evading the pitfalls of jargon and the latest technology, focusing on business-to-human interactions and why simplicity is the secret to elevating brand experience. In closing, I asked the panelists, what is your commitment to taking your brand's customer experience to the next level? And how do you know that you are succeeding? Here's what they had to say.

Margaret Molloy

May 2021

Throughout our lively intergenerational conversation, we challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. To best serve this market, our concept of older consumers must be ambitious enough to reflect all aspects and versatile enough for this diverse generation to feel seen, heard and valued.

Margaret Molloy

May 2021

As CMOs, we can choose to build brands that reflect and shape a more equitable culture and society. It's apt that during this challenging time, this year's IWD campaign theme is "Choose to Challenge." Along with five global marketing leaders, we discussed leading with empathy, operating from a place of fearlessness, celebrating the diverse communities that we serve and challenging stereotypes around female leaders and entrepreneurs.

Margaret Molloy

March 2021