On Wednesday, September 9th, I spoke with five marketing leaders from venture-backed and digital-first companies to explore the interrelationships across brand building, innovation, growth and scaling. Our conversation traversed how each brand approached innovation, industries that unexpectedly benefited from the crisis and the advantages of being born in the digital world. However, at the heart of the panelists’ stories and perspectives was the remarkable power of brand and its unparalleled ability to differentiate.

Margaret Molloy

September 2020

Our Future of Branding series returned for its second season on Wednesday, August 26. One of the most inspiring episodes of our first season featured a conversation with six Gen Z kids of leading global marketing executives. As the world focuses on back to school, our second season premiered with a brand new Gen Z edition.

Margaret Molloy

August 2020

Since April, our Future of Branding discussions have focused on how brands were responding to the pandemic. However, in recent weeks, as countries, states and cities start to reopen, our focus has transitioned to how brands are resetting to propel business continuity and, in many cases, transformation. Today's conversation explored themes such as marrying purpose and action, how crisis is pushing marketing back to its basics and the rise of empathy and authenticity, especially for Gen Z and younger Millennials consumers, who ask why before asking, how much? One thing is sure. Brand building is no longer about words and pictures—it's about deeds and experiences.

Margaret Molloy

July 2020

From India to the U.S., from Africa to Europe, our panelists have distinguished themselves as global leaders. Our discussion touched on several areas, from how brand purpose has come to life during the COVID-19 era, to the unexpected advantages that have emerged, the somber challenges that must be acknowledged, and why we should view the future as a new beginning rather than a new normal.

Margaret Molloy

July 2020