M&A/Spin Unlocking your brand’s potential before, during and after a merger, acquisition or spin-off.

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights; Derrick Mead, Director, Brand Communication; and Account Manager Simone Schuster about our work with athenahealth.

Siegel+Gale

M&A/Spin

athenahealth: Creating connections

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights; Derrick Mead, Director, Brand Communication; and Account Manager Simone Schuster about our work with athenahealth.

Siegel+Gale

The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...

Howard Belk + Matt Egan

M&A/Spin

Brand building for the coming wave of corporate M&A

The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...

Howard Belk + Matt Egan

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.

Siegel+Gale

M&A/Spin

Nielsen: Shaping the world’s media and content

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.

Siegel+Gale

Given the current climate around the pandemic and global market conditions, mergers and acquisitions are on the rise. This uptick in activity will likely sustain as industries continue to be impacted, and innovation drives the search for efficiencies, consolidation, supply chain adjustments, evolving service models and increased scalability. Embracing change and acquisitions that help across these areas is a priority for many companies. One thing is clear—the success of these deals ultimately hinges on the people inside the organization, not the balance sheet.

Siegel+Gale

M&A/Spin

M&A: A culture transaction

Given the current climate around the pandemic and global market conditions, mergers and acquisitions are on the rise. This uptick in activity will likely sustain as industries continue to be impacted, and innovation drives the search for efficiencies, consolidation, supply chain adjustments, evolving service models and increased scalability. Embracing change and acquisitions that help across these areas is a priority for many companies. One thing is clear—the success of these deals ultimately hinges on the people inside the organization, not the balance sheet.

Siegel+Gale

Today, brand is more than a name, logo, tagline, advertising campaign or even the marketing department’s sole purview. A brand’s success is measured by the summation of the touchpoints all stakeholders—customers, employees, partners, investors, community—have with an organization. When a brand is well-managed, stakeholder experiences align with the expectations set by marketing communications and the brand grows in value over time. However, sometimes brands lose relevance and need to be reconsidered, a process known as rebranding. Here are six scenarios when a company might want to consider rebranding.

Margaret Molloy

M&A/Spin

Six reasons to rebrand

Today, brand is more than a name, logo, tagline, advertising campaign or even the marketing department’s sole purview. A brand’s success is measured by the summation of the touchpoints all stakeholders—customers, employees, partners, investors, community—have with an organization. When a brand is well-managed, stakeholder experiences align with the expectations set by marketing communications and the brand grows in value over time. However, sometimes brands lose relevance and need to be reconsidered, a process known as rebranding. Here are six scenarios when a company might want to consider rebranding.

Margaret Molloy

Five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike...

M&A/Spin

Matt Egan: Brand building for the coming wave of corporate M&A

Five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike...

The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world...

M&A/Spin

Lisa Kane: An open letter to a CEO – Considerations for rebranding

The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world...

Whether your business model is shifting, you’re undergoing a merger or acquisition or you’re trying to reach a new audience, chances are your company will need to revisit its brand. When CEOs contemplate a considerable challenge such as a rebrand, they tend to focus on the exhilarating first half of the marathon — a new name to signal change or an impressive new visual identity. But it’s the second half of the race that is the most critical and requires as much — if not more — attention.

Lisa Kane

M&A/Spin

An open letter to a CEO: Considerations for rebranding

Whether your business model is shifting, you’re undergoing a merger or acquisition or you’re trying to reach a new audience, chances are your company will need to revisit its brand. When CEOs contemplate a considerable challenge such as a rebrand, they tend to focus on the exhilarating first half of the marathon — a new name to signal change or an impressive new visual identity. But it’s the second half of the race that is the most critical and requires as much — if not more — attention.

Lisa Kane

This article originally appeared on Quirk’s Media. A merger or acquisition is one of the largest shifts a business can undergo. It is a pivotal cultural, operational and financial inflection point that redefines a company’s business as well as its brand. Mergers and acquisitions (M&A) hit a record high in 2017, increasing 109 percent in … Continued

Marc Desmond

M&A/Spin

3 questions research should answer in a merger or acquisition

This article originally appeared on Quirk’s Media. A merger or acquisition is one of the largest shifts a business can undergo. It is a pivotal cultural, operational and financial inflection point that redefines a company’s business as well as its brand. Mergers and acquisitions (M&A) hit a record high in 2017, increasing 109 percent in … Continued

Marc Desmond

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.

Lisa Kane

M&A/Spin

4 questions on M&A in healthcare with Lisa Kane

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.

Lisa Kane