Brian Rafferty, Global Director, Business Analytics & Insights, delves into how small-format stores can excel in delivering simplicity.
Brian Rafferty
November 2024
Media Mentions
The great small-format store experiment – brand boon or bust for retailers?
Brian Rafferty, Global Director, Business Analytics & Insights, delves into how small-format stores can excel in delivering simplicity.
Brian Rafferty
November 2024
Unite or become irrelevant, says Global Group Director, Brand Experience, Jenna Isken.
Jenna Isken
October 2024
Media Mentions
Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship
Unite or become irrelevant, says Global Group Director, Brand Experience, Jenna Isken.
Jenna Isken
October 2024
Media Mentions
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
August 2024
Media Mentions
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
August 2024
Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
Flora de la Mortière
July 2024
Media Mentions
What can Chanel and the NBA teach us about the secret to brand longevity?
Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
Flora de la Mortière
July 2024
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
Media Mentions
What’s breaking the news? A fresh look at experience perceptions of the media industry
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
Media Mentions
Bridging trust: humanizing technology in finance
This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on back-to-backs since saying “good morning” … Continued
Patrick Kampff
May 2024
Media Mentions
Bridging trust: humanizing technology in finance
This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on back-to-backs since saying “good morning” … Continued
Patrick Kampff
May 2024
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
May 2024
Media Mentions
AI and brand management: how technology can keep creative output true to a brand’s identity
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
May 2024
Media Mentions
Simply Smarter: A brand experience newsletter
After 2023's slump, a surge of megadeals suggests a potential revival in mergers and acquisitions. As activity heats up, how can brands maximize the value of a merger, acquisition or spin-off? In this month's newsletter, we turn to our branding experts to find out.
Siegel+Gale
April 2024
Media Mentions
Simply Smarter: A brand experience newsletter
After 2023's slump, a surge of megadeals suggests a potential revival in mergers and acquisitions. As activity heats up, how can brands maximize the value of a merger, acquisition or spin-off? In this month's newsletter, we turn to our branding experts to find out.
Siegel+Gale
April 2024
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
April 2024
Media Mentions
AI, brands and the importance of simplicity with Philip Davies
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
April 2024
As C-Suites look for growth through mergers and acquisitions, marketers at those companies face questions: What happens to the brands? Do they become one? How do you market the new brand? Digiday caught up with branding experts, including our President, Pacific Rim, Jason Cieslak, to understand the process.
Siegel+Gale
March 2024
Media Mentions
As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
As C-Suites look for growth through mergers and acquisitions, marketers at those companies face questions: What happens to the brands? Do they become one? How do you market the new brand? Digiday caught up with branding experts, including our President, Pacific Rim, Jason Cieslak, to understand the process.
Siegel+Gale
March 2024