Delivering simple experiences has never been more important—and 15,000+ consumers across nine countries agree. To determine the global state of simplicity, we fielded a survey to determine which brands and … Continued

Siegel+Gale

October 2023

When a company goes public, the focus is on boosting investor confidence—but it takes more than strong financial reports to woo the market. The secret star of the show is … Continued

Siegel+Gale

September 2023

Siegel+Gale recently published the tenth edition of World’s Simplest Brands and EMEA President, Philip Davies, looks at what got grocery giant Lidl to the top spot.

Philip Davies

November 2023

The brands in the Global Top 10 show that simplicity isn’t destiny or a part of DNA; rather, simplicity is the product of a series of decisions. And, when brands decide to be simple, they are rewarded handsomely by consumers the world over.

Margaret Molloy

October 2023

Since its launch. World's Simplest Brands has consistently determined the global state of simplicity. Our tenth edition proves that, now more than ever, how brands rank depends on the experiences they deliver. And delivering simple experiences — those characterized as easy to understand, transparent and honest, caring for and meeting consumer needs, innovative and fresh, and useful — is rewarded the world over.

Brian Rafferty

October 2023

Analicia Sotelo and Scott Wolman try on an optimistic pose: putting aside well-publicized issues, could AI be a valuable tool for brand builders?

Analicia Sotelo + Scott Wolman

October 2023

What can brands learn from RuPaul’s Drag Race? Nana T. Baffour-Awuah, Associate Director, Brand Communication, goes behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.

Siegel+Gale

September 2023

In this month’s newsletter, you’re invited to our next Unlocking Brand webinar with global B2B product leader BorgWarner. Our Co-CEO + Chief Strategy Officer, David Srere, delves into our “simplicity” … Continued

Siegel+Gale

July 2023

As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.

Siegel+Gale

August 2023

In this month’s newsletter, go behind the scenes of newly launched branding work for Warner Bros. Discovery and QuidelOrtho. In honor of Pride Month, download posters that create visibility and … Continued

Siegel+Gale

June 2023