Media Mentions
How to localize your global brand
ith most major cities now awash with the same multinational brand names, the local feel of many urban thoroughfares has all but disappeared. Still, the sense of familiarity that comes along with the classic Italian restaurant, or well-known Irish pub, does provide customers with enough predictability to make comfortable choices and reduce risk of a disappointing purchase. While predictability offers some clear positives for customers, there are downsides as well.
Siegel+Gale
November 2021
Media Mentions
How to localize your global brand
ith most major cities now awash with the same multinational brand names, the local feel of many urban thoroughfares has all but disappeared. Still, the sense of familiarity that comes along with the classic Italian restaurant, or well-known Irish pub, does provide customers with enough predictability to make comfortable choices and reduce risk of a disappointing purchase. While predictability offers some clear positives for customers, there are downsides as well.
Siegel+Gale
November 2021
Media Mentions
When it comes to branding, you simply can’t fake it
Our EMEA president Philip Davies caught up with Rajashree R, CMO of Tata Consultancy Services, to reflect on TCS’s recent rebrand.
Philip Davies
October 2021
Media Mentions
When it comes to branding, you simply can’t fake it
Our EMEA president Philip Davies caught up with Rajashree R, CMO of Tata Consultancy Services, to reflect on TCS’s recent rebrand.
Philip Davies
October 2021
Media Mentions
Art, authenticity and non-fungible tokens
In March 2021, digital artist Beeple sold his piece “The First 5,000 days” as an NFT at a Christie’s auction for $69 million. In February, Grimes sold an NFT for $6 million, and in May “Disaster Girl” sold the meme that made her name for $500k to clear off her student debts. At this point you’re possibly wondering, WTF is an NFT?
Liz Olsen
October 2021
Media Mentions
Art, authenticity and non-fungible tokens
In March 2021, digital artist Beeple sold his piece “The First 5,000 days” as an NFT at a Christie’s auction for $69 million. In February, Grimes sold an NFT for $6 million, and in May “Disaster Girl” sold the meme that made her name for $500k to clear off her student debts. At this point you’re possibly wondering, WTF is an NFT?
Liz Olsen
October 2021
As retailers search for new methods to win customers’ hearts and minds, a brand’s physical space of commerce will not play the same transactional role as it once did. With so much accelerated change in the external forces, the bigger opportunity is to have a fluid mindset for their retail experience. Retailers must think of their spaces as living, breathing and ever-changing organisms—called organic retail—that operate more like code or software than a static footprint.
Siegel+Gale
October 2021
Media Mentions
Organic Retail: Reimagining the role of retail through experience
As retailers search for new methods to win customers’ hearts and minds, a brand’s physical space of commerce will not play the same transactional role as it once did. With so much accelerated change in the external forces, the bigger opportunity is to have a fluid mindset for their retail experience. Retailers must think of their spaces as living, breathing and ever-changing organisms—called organic retail—that operate more like code or software than a static footprint.
Siegel+Gale
October 2021
Living out of a hotel used to be something only seen in movies. But in the age of digital nomads and remote working, hotels are making it simple for consumers to stay long-term. From InterContinental to Marriott, brands are taking a page out of Netflix’s handbook and offering subscription models.
Katie Conway
September 2021
Media Mentions
Hotels can use subscription models to capitalize on new travel culture
Living out of a hotel used to be something only seen in movies. But in the age of digital nomads and remote working, hotels are making it simple for consumers to stay long-term. From InterContinental to Marriott, brands are taking a page out of Netflix’s handbook and offering subscription models.
Katie Conway
September 2021
Media Mentions
Simplicity in branding with Scott Buschkuhl
In episode 16 of The JUST Branding Podcast, our Creative Director Scott Buschkuhl discusses designing for humans, simplicity as an approach to brand strategy, presentation techniques and much more.
Siegel+Gale
September 2021
Media Mentions
Simplicity in branding with Scott Buschkuhl
In episode 16 of The JUST Branding Podcast, our Creative Director Scott Buschkuhl discusses designing for humans, simplicity as an approach to brand strategy, presentation techniques and much more.
Siegel+Gale
September 2021
Media Mentions
Summer 2021 Media Mentions
Our recent rebranding work for West Coast client GlobalFoundries was covered in both Transform and BrandNew. In Adweek, Margaret Molloy commented on the shift in how many affluent shoppers are redefining … Continued
Siegel+Gale
September 2021
Media Mentions
Summer 2021 Media Mentions
Our recent rebranding work for West Coast client GlobalFoundries was covered in both Transform and BrandNew. In Adweek, Margaret Molloy commented on the shift in how many affluent shoppers are redefining … Continued
Siegel+Gale
September 2021
Media Mentions
Don’t forget about us: How brands can reach Baby Boomers
I recently hosted a multigenerational conversation with five marketing leaders and their Boomer parents, where we explored how brands are approaching this generation. The discussion squashed myths, such as the uninformed senior consumer, while shining a light on the influence of traditional media and highlighting the need for simple brand experiences.
Margaret Molloy
August 2021
Media Mentions
Don’t forget about us: How brands can reach Baby Boomers
I recently hosted a multigenerational conversation with five marketing leaders and their Boomer parents, where we explored how brands are approaching this generation. The discussion squashed myths, such as the uninformed senior consumer, while shining a light on the influence of traditional media and highlighting the need for simple brand experiences.
Margaret Molloy
August 2021
How, when people are inundated with so much information and forced to make decisions more quickly, can a brand cut through the noise? For one, a strong visual identity can help. But what exactly is a visual identity, and how can it be developed? Here, Executive Creative Director, EMEA, Sophie Lutman explains and offers her top tips for creating a visual identity that future-proofs your brand and helps you stand out from the crowd.
Sophie Lutman
August 2021
Media Mentions
Uncovering your visual identity: Simply standing out from the crowd
How, when people are inundated with so much information and forced to make decisions more quickly, can a brand cut through the noise? For one, a strong visual identity can help. But what exactly is a visual identity, and how can it be developed? Here, Executive Creative Director, EMEA, Sophie Lutman explains and offers her top tips for creating a visual identity that future-proofs your brand and helps you stand out from the crowd.
Sophie Lutman
August 2021
Media Mentions
Are you ready for Generation Z?
Brands are likely to be held to even higher standards in the future, and with Generation Z now moving into the workforce and earning some level of disposable income, its constituents will no doubt be the target focus of many brands. So, what are some things Generation Z may expect more from brands than the generations before?
Liz Olsen
August 2021
Media Mentions
Are you ready for Generation Z?
Brands are likely to be held to even higher standards in the future, and with Generation Z now moving into the workforce and earning some level of disposable income, its constituents will no doubt be the target focus of many brands. So, what are some things Generation Z may expect more from brands than the generations before?
Liz Olsen
August 2021