The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.
Katie Conway
May 2019
Media Mentions
In pursuit of simplicity: solving the problem of process in the health insurance industry
The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.
Katie Conway
May 2019
Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.
Siegel+Gale
May 2019
Media Mentions
Snapchat 2019: Why simplicity is the way forward for the social media platform
Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.
Siegel+Gale
May 2019
When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.
Siegel+Gale
May 2019
Media Mentions
The C-Suite: Interview with Leesa Wytock, Group Director of Experience
When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.
Siegel+Gale
May 2019
Media Mentions
Does United Airlines’ livery revamp matter?
Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.
Katie Conway
April 2019
Media Mentions
Does United Airlines’ livery revamp matter?
Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.
Katie Conway
April 2019
Media Mentions
7 ways to align sales and marketing amidst a rebrand
Aligning sales and marketing and keeping the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging amid a rebrand when the very moniker to which you refer to the company and which employees work for is changing. Here is some practical advice on how to make sure your rebrand is leveraged for maximum growth and cooperative productivity.
Margaret Molloy
October 2018
Media Mentions
7 ways to align sales and marketing amidst a rebrand
Aligning sales and marketing and keeping the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging amid a rebrand when the very moniker to which you refer to the company and which employees work for is changing. Here is some practical advice on how to make sure your rebrand is leveraged for maximum growth and cooperative productivity.
Margaret Molloy
October 2018
Media Mentions
The digital mindset: positioning your brand for success
What makes a brand successful in the digital age? A joint study by Siegel+Gale, SAP, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently.
Siegel+Gale
March 2018
Media Mentions
The digital mindset: positioning your brand for success
What makes a brand successful in the digital age? A joint study by Siegel+Gale, SAP, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently.
Siegel+Gale
March 2018
Ahead of the 60th Annual GRAMMY Awards® on January 28th the Recording Academy™, the world’s leading society of music professionals, today announced its collaboration on a branding engagement with Siegel+Gale.
Molly Muldoon
January 2018
Press Room
Recording Academy™ Partners with Siegel+Gale on Refreshed Visual Identity
Ahead of the 60th Annual GRAMMY Awards® on January 28th the Recording Academy™, the world’s leading society of music professionals, today announced its collaboration on a branding engagement with Siegel+Gale.
Molly Muldoon
January 2018
A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.
Molly Muldoon
November 2017
Press Room
New Siegel+Gale Study Shows Simple Workplaces Foster Employee Engagement
A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.
Molly Muldoon
November 2017
Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.
Siegel + Gale
August 2018
Press Room
Siegel+Gale Unveils Seventh Annual Global Brand Simplicity Index™
Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.
Siegel + Gale
August 2018
SAN FRANCISCO, CA, DECEMBER 7, 2016 – Credit Karma and global brand strategy firm Siegel+Gale today announced their collaboration on a brand evolution effort with the unveiling of a new visual identity. The rebranding effort builds on Credit Karma’s success in creating useful financial tools for more than 60 million members across the U.S. “Through … Continued
Siegel+Gale
December 2016
Press Room
Credit Karma Partners with Siegel+Gale to Launch New Brand Identity
SAN FRANCISCO, CA, DECEMBER 7, 2016 – Credit Karma and global brand strategy firm Siegel+Gale today announced their collaboration on a brand evolution effort with the unveiling of a new visual identity. The rebranding effort builds on Credit Karma’s success in creating useful financial tools for more than 60 million members across the U.S. “Through … Continued
Siegel+Gale
December 2016