Our Co-CEO + Chief Creative Officer Howard Belk recently sat down with Josh Miles of the Obsessed Show to discuss how we help our clients bring compelling stories to life, what the future holds for brand experience and the enduring power of simplicity.

Howard Belk

December 2020

There’s no shortage of lessons communicators can extract from the ongoing COVID-19 crisis, but one really stands out. Simple communication wins the days. The underlying principles that guide effective communications in times of great urgency apply in more ordinary times as well.

Billy Kingsland

September 2020

The Washington Redskins made the right decision to move away from a name perceived as racist. Other professional sports teams are now mulling their next play. Our group director of naming, Aaron Hall, explains why and how these teams can score a big win by progressing forward.

Aaron Hall

August 2020

There are plenty of words and phrases that many of us would be happy never to hear again. Quantitative easing. Congestion charging. And for England football fans ‘penalty shoot-out’ almost always invokes fear beyond measure.

Philip Davies

July 2020

Forbes covered our latest CMO study, “In Their Words: 26 CMOs on navigating COVID-19.” Co-CEO + Chief Creative Officer Howard Belk spoke to Bloomberg about corporate America commemorating Juneteenth. ANA interviewed co-CEO + Chief Strategy Officer David Srere about how brands have seized on opportunities to help in the fight against COVID-19. CMO Margaret Molloy penned a piece … Continued

Siegel+Gale

June 2020

This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract and retain younger marketing professionals. Moore can’t afford hefty paychecks and annual bonuses to hire the types of scrappy marketing candidates she needs to raise … Continued

Siegel+Gale

June 2020

Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.

Siegel+Gale

June 2020

According to a survey from LendEdu, more than 1 out of 4 millennials (those born between 1981 and 1996) spend more on coffee each month than on their retirement savings.It’s just one example of the shifting financial habits and attitudes towards saving of this generation. Yet, while the spending and saving habits of millennials have changed from those of older generations, Financial Services brands are not keeping pace.

Siegel + Gale

May 2020

This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued

Aaron Hall

March 2020

In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.

Jenna Isken

March 2020