SMPL Q+A
Mer: Getting EV charging just right
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.
Siegel+Gale
May 2021
SMPL Q+A
Mer: Getting EV charging just right
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.
Siegel+Gale
May 2021
SMPL Q+A
BW Offshore: The future of energy
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our London-based Strategy and Design practitioners about our work with global owner and operator of floating production storage and offloading vessels BW Offshore.
Siegel+Gale
April 2021
SMPL Q+A
BW Offshore: The future of energy
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our London-based Strategy and Design practitioners about our work with global owner and operator of floating production storage and offloading vessels BW Offshore.
Siegel+Gale
April 2021
Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.
Siegel+Gale
March 2021
SMPL Q+A
Bristol Myers Squibb: Transforming patients’ lives through science
Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.
Siegel+Gale
March 2021
SMPL Q+A
3 questions on naming a TV show
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Group Director of Naming, Aaron Hall, talks about creating a TV show name and its role in building the show's brand.
Aaron Hall
November 2020
SMPL Q+A
3 questions on naming a TV show
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Group Director of Naming, Aaron Hall, talks about creating a TV show name and its role in building the show's brand.
Aaron Hall
November 2020
SMPL Q+A
Unlocking GE’s brand purpose
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization.
Siegel+Gale
November 2020
SMPL Q+A
Unlocking GE’s brand purpose
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization.
Siegel+Gale
November 2020
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our West Coast team about our rebranding work for the global business and cloud consultancy SADA.
Siegel+Gale
October 2020
SMPL Q+A
SADA: Using technology to create meaningful change
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our West Coast team about our rebranding work for the global business and cloud consultancy SADA.
Siegel+Gale
October 2020
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here, we speak with Rana Brightman, Group Director of Strategy, Ben Osborne, Head of Insights + Analytics EMEA, Deva Corriveau, Design Director and Kate Floyd, Senior Strategist, Brand Communications about our rebranding work for Superscript, a trusted insurance provider for small businesses across all … Continued
Siegel+Gale
August 2020
SMPL Q+A
From Digital Risks to Superscript: Becoming a global leader in business insurance
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here, we speak with Rana Brightman, Group Director of Strategy, Ben Osborne, Head of Insights + Analytics EMEA, Deva Corriveau, Design Director and Kate Floyd, Senior Strategist, Brand Communications about our rebranding work for Superscript, a trusted insurance provider for small businesses across all … Continued
Siegel+Gale
August 2020
SMPL Q+A
Rigetti: Join the quantum revolution
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Sean Carney, Senior Integrated Producer and Ryan Tinsley, Senior Designer about our rebranding work for Rigetti, a full-stack quantum computing company.
Siegel+Gale
August 2020
SMPL Q+A
Rigetti: Join the quantum revolution
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Sean Carney, Senior Integrated Producer and Ryan Tinsley, Senior Designer about our rebranding work for Rigetti, a full-stack quantum computing company.
Siegel+Gale
August 2020
SMPL Q+A
Tugende: The road to opportunity
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our colleagues about our partnership with Tugende, a for-profit social enterprise in Uganda that helps motorcycle taxi drivers buy their own motorcycles, giving them the means to control their own tools of employment and kick starting a path to financial independence.
Siegel+Gale
April 2020
SMPL Q+A
Tugende: The road to opportunity
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our colleagues about our partnership with Tugende, a for-profit social enterprise in Uganda that helps motorcycle taxi drivers buy their own motorcycles, giving them the means to control their own tools of employment and kick starting a path to financial independence.
Siegel+Gale
April 2020
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our colleagues about our partnership with Jacobs and how we helped them evolve from an engineering firm to a premium solutions provider serving a range of industries globally. The rebrand serves as a signal of Jacobs' business transformation—to its people, its customers, the industry, and investors.
Siegel+Gale
February 2020
SMPL Q+A
Jacobs: From engineering firm to premium solutions provider
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our colleagues about our partnership with Jacobs and how we helped them evolve from an engineering firm to a premium solutions provider serving a range of industries globally. The rebrand serves as a signal of Jacobs' business transformation—to its people, its customers, the industry, and investors.
Siegel+Gale
February 2020