At Siegel+Gale, we wield our ethos of simplicity to build iconic and enduring brands.
You’ve likely interacted with a brand today that we’ve named. We’ve also successfully advised, managed and activated branding at scale for the largest mergers, acquisitions and spinoffs in history.
The future dares brands to face it with courage. Yet, even the most chaotic, complicated moments offer unique opportunities for renewed focus, strategy and purpose.
And, we’d add, simplicity.
Insights: Our proprietary research tools enable fact-based decision-making, and have been shown to improve stakeholder relationships, collaboration, and customer preference among our sample group.
Strategy: We dig through data to peel back the layers and find focus, simplicity and pathways to success.
Naming: Often complex and almost always significant, simplicity plays a big role in how we approach brand naming differently.
Brand Design: Our world-class creative stands the test of time. We combine emotion, art, and rigor in close partnership with other functions to deliver breakthrough brand experiences.
Brand Communications: We help clients express new ideas, simplify complex topics, and empower them to use their brand voice in the most effective and meaningful ways.
Employer Brand: We unlock the full potential of brands within the hearts, minds and actions of the entire organization.
Brand Experience: By defining how brands should behave, we create meaningful, memorable end-to-end experiences that deliver results.
Brand Management: Taking a brand to market requires careful consideration and we’re experts at doing just that. We empower internal and external audiences and set up brands for long-term success.
Our partnerships run deep to anticipate and address clients’ most complex business challenges, whether simply finding the most important insight or delivering an end-to-end enterprise corporate rebrand. Clients seek our expertise on their vexing questions to make crucial decisions, such as clarifying the strategy, planning for activation and ongoing governance, brand transformation, focus areas and insights, internal change management, reputation development, mergers, acquisitions and spin-offs.
We’re a global team of thinkers, dreamers and builders. Of brand nerds and culture vultures. Of quant minds with poetic souls. Of professional humans who get other humans. And day in and day out, we’re committed to our craft.
From NY to Shanghai to Dubai, we hold ourselves to the same standards: Smart thinking. Nice workplaces. Unstoppable teamwork. Always inclusive.
Whether the challenge is transformation to meet disruption, building loyalty and trust or navigating large-scale change, branding is the simplicity of a business promise, delivered.
Simplicity performs
Since 2009, a stock portfolio comprised of the publicly traded simplest brands in our Global Top 10 has outperformed the major indexes.
Simplicity builds loyalty
78% of consumers are more likely to recommend a brand because it provides simpler experiences and communications.
Simplicity earns a premium
64% of consumers are willing to pay more for simpler experiences. Brands that Dare to Simplify in the face of the unknown, will win.
The role of branding in mergers, acquisitions and spinoffs is vital. Our expertise in navigating this inflection point with clients has led us to develop insights into the role of brand in Healthcare, Technology and Financial Services.
We’ve also created an IPO checklist.
For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-Suiters that the payoff to a ‘rebrand’ will not be in the next quarter but over the course of quarters, and then over years.
AI and brand management: how technology can keep creative output true to a brand’s identity
The present moment is daunting for brands that look to embrace the future, transform and stay relevant. Consumers and businesses face unprecedented fragmentation and contradictory messages, options, datasets, strategies, technologies and pathways. As new channels appear at an increased rate, customers must adapt and evolve their approach to decision-making. And their favored brands must change alongside them. Building trust includes personalization and empathy.
